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What is Spegla?

Spegla assesses the degree to which AI assistants recommend your brand when consumers pose questions about products within your industry. Each assessment generates ten inquiries that simulate those of a typical customer, which are then submitted to ChatGPT, Claude, Gemini, and Perplexity via their respective APIs, yielding a total of forty distinct responses for each evaluation to maintain consistency in comparative analysis across different assessments. Importantly, your brand's name is excluded from these inquiries, meaning any references made by the assistant occur purely on its own accord. The visibility score assigned to your brand ranges from 0 to 100 and amalgamates various elements, including the frequency of brand mentions, their positioning within the responses, mention rates, alternative brands suggested, the sources cited by each assistant, and the full content of all responses generated. Operating in 15 distinct European languages, Spegla crafts questions in the language native to the local market rather than depending on English translations. Furthermore, the tracking feature enables the same questions to be posed weekly or monthly, ensuring that scores are consistent over time and providing crucial insights into shifting trends and brand visibility. This process not only enhances your understanding of market dynamics but also informs your strategic decisions regarding brand positioning and outreach.

What is Brand Armor AI?

Brand Armor AI equips companies to improve their visibility and reputation across a range of AI search engines and response platforms, such as ChatGPT, Gemini, Claude, Perplexity, and Grok. The platform diligently tracks various factors including AI visibility, citations, competitor mentions, hallucinations, and how accurately brands respond to real-world inquiries. Unlike tools that simply monitor AI mentions, Brand Armor AI converts insights into practical strategies. It identifies gaps in content, clarifies why competitors are favored, and helps brands develop the necessary signals, content, and authority to enhance their AI visibility. Tailored for marketers, agencies, SEO professionals, and growth teams, Brand Armor AI includes features like multi-model tracking, prompt management, competitor analysis, insights on AI shopping, hallucination detection, automated reporting, and personalized content recommendations. As AI assistants become the primary means of discovery, Brand Armor AI guarantees that brands uphold their visibility, precision, and credibility, which significantly boosts their capability to connect with customers seeking information. This all-encompassing approach not only supports businesses in navigating the digital landscape but also prepares them for future challenges in an ever-changing environment.

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Integrations Supported

ChatGPT
Claude
Gemini
Perplexity

Integrations Supported

ChatGPT
Claude
Gemini
Perplexity
Google AI Overviews
Grok

API Availability

API Availability

Pricing Information

€29/month
Free Version

Pricing Information

$25/month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Laddro Digital UG (haftungsbeschränkt)

Company Location

Germany

Company Website

getspegla.com

Company Facts

Organization Name

Brand Armor AI

Date Founded

2026

Company Location

Netherlands

Company Website

brandarmor.ai

Categories and Features

AI Search Monitoring

Not specified

Categories and Features

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