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What is Spiny?

Transform your advertising monetization approaches with our all-encompassing header-bidding solution tailored for digital publishers. Go beyond simple content analytics by utilizing Publisher Intelligence, which combines human insights with advanced machine learning techniques to refine your publishing strategies and maximize your revenue. You'll receive a prompt and thorough overview of your entire operation, complete with unique publishing metrics and forecasts that keep you updated. Dive deep into analytics that cover various aspects such as editorial content, distribution channels, revenue streams, and subscriber information. Analyze revenue and subscription data broken down by writers, topics, traffic sources, and additional categories. Keep track of your authors, audience engagement levels, and revenue trends in real-time to maintain flexibility. Furthermore, think about adding instant notifications to your toolkit, enabling you to adjust your editorial strategies effortlessly as the situation evolves. This proactive method can greatly improve your operational efficiency and boost your revenue potential, ensuring you remain competitive in the ever-changing digital landscape.

What is Linkby?

Linkby is a cutting-edge platform that prioritizes performance-focused editorial content and adtech solutions, aimed at helping e-commerce and direct-to-consumer brands gain contextual, editorial-style visibility through established publishers and newsletter partners, incurring expenses only when measurable engagement, like clicks, occurs, thus offering a measurable alternative to traditional public relations and display advertising techniques. To kick off the campaign, brands provide a brief that details their story, product launches, promotional initiatives, or awareness objectives, followed by setting a cost-per-click rate, budget, and choosing target publishers from Linkby’s vast global network, which includes a variety of reputable outlets—ranging from prominent news sites to lifestyle platforms—with content typically going live within 48 to 72 hours after approval from the chosen publishers. The CPC-based marketplace of Linkby guarantees that advertisers only pay for clicks that lead to their websites, while adhering to a predetermined budget limit, thereby facilitating effective budget management and performance assessment, all while benefiting from SEO improvements and increased visibility through reputable editorial placements, ultimately assisting brands in reaching their marketing goals more effectively. Moreover, this approach enables brands to connect with their audiences in a deeper and more impactful manner, utilizing the trustworthiness of well-known publishers to enhance their communications and foster conversions, thus driving better overall marketing outcomes. Through this innovative model, brands can not only measure their success in real-time but also refine their strategies based on actionable insights.

Media

Media

Integrations Supported

Google Ad Manager
Google Analytics
Instagram
Slack
Snowflake
WordPress
X (Twitter)
YouTube

Integrations Supported

API Availability

API Availability

Pricing Information

$499 per month

Pricing Information

Pricing not provided
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Spiny.ai

Date Founded

2020

Company Location

United States

Company Website

spiny.ai/

Company Facts

Organization Name

Linkby

Date Founded

2020

Company Location

Australia

Company Website

linkby.com

Categories and Features

Ad Server

Not specified

Business Intelligence

Ad Hoc Reports
Dashboard
Key Performance Indicators
Performance Metrics
Predictive Analytics
Visual Analytics

Marketing Analytics

Not specified

Categories and Features

Public Relations

Not specified

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