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What is Sprout Social Influencer Marketing?

Sprout Social’s Influencer Marketing platform is a comprehensive solution designed to amplify brand growth through creator-led marketing powered by advanced AI and deep social insights. It mirrors how consumers discover content by enabling marketers to search for authentic, brand-safe influencers based on topics most relevant to their audience. The platform provides robust vetting tools to evaluate a creator’s fit, content performance, and past partnerships, helping brands mitigate risk and ensure alignment with their values. Campaign management is streamlined with a centralized, modular workflow that covers outreach, contracting, content approval, and performance reporting. Detailed analytics measure ROI by tracking both sponsored and organic influencer content, helping marketers optimize future campaigns. Sprout Social also offers competitive analysis, real-time trend reports, and industry-specific insights to sharpen influencer strategies. The platform integrates seamlessly with broader social media management tools and offers dedicated 1:1 professional services for personalized support. Recognized by multiple G2 badges, it is trusted by world-class brands and influencers alike. Marketers benefit from AI-powered creator suggestions and brand safety reporting, ensuring high-quality partnerships that drive authentic engagement. Ultimately, Sprout Social’s platform empowers companies to efficiently connect with their audiences and multiply the impact of their influencer marketing investments.

What is Lessie AI?

Lessie serves as a cutting-edge influencer marketing platform that harnesses the power of AI to simplify the tasks of identifying, contacting, and negotiating with over 500 suitable influencers across TikTok, YouTube, and Instagram in under thirty seconds, using targeted audience and niche filters for accuracy. It improves the outreach process by sending hyper-personalized bulk emails that feature dynamic fields, intelligent send-time suggestions, and built-in tracking for responses. Furthermore, its sophisticated pricing engine leverages actual performance metrics and past deal data to recommend the best offers and enable automatic negotiations while adhering to budget parameters, ensuring transparent negotiation strategies and counteroffer possibilities aimed at boosting return on investment. By overseeing the entire campaign process, from initial setup to outreach expansion and contract management, Lessie reduces setup times by over 80% and cuts down on manual outreach efforts by the same margin, resulting in an impressive 3.6 times increase in ROI from influencer partnerships. This all-encompassing method not only conserves valuable time but also significantly enhances the efficacy of influencer marketing efforts for brands striving to amplify their reach and results. Ultimately, Lessie empowers brands to focus on their core activities while it handles the complexities of influencer marketing.

Media

Media

Integrations Supported

Filigran
Firecrawl
GitHub
Google
Instagram
LinkedIn
Sprout Social
TikTok
X (Twitter)
YouTube

Integrations Supported

Filigran
Firecrawl
GitHub
Google
Instagram
LinkedIn
Sprout Social
TikTok
X (Twitter)
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$39.9/month/user
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Sprout Social

Date Founded

2010

Company Location

United States

Company Website

sproutsocial.com/influencer-marketing/

Company Facts

Organization Name

Lessie AI

Date Founded

2025

Company Location

Singapore

Company Website

lessie.ai/

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

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