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What is Sprout Social Influencer Marketing?

Sprout Social’s Influencer Marketing platform is a comprehensive solution designed to amplify brand growth through creator-led marketing powered by advanced AI and deep social insights. It mirrors how consumers discover content by enabling marketers to search for authentic, brand-safe influencers based on topics most relevant to their audience. The platform provides robust vetting tools to evaluate a creator’s fit, content performance, and past partnerships, helping brands mitigate risk and ensure alignment with their values. Campaign management is streamlined with a centralized, modular workflow that covers outreach, contracting, content approval, and performance reporting. Detailed analytics measure ROI by tracking both sponsored and organic influencer content, helping marketers optimize future campaigns. Sprout Social also offers competitive analysis, real-time trend reports, and industry-specific insights to sharpen influencer strategies. The platform integrates seamlessly with broader social media management tools and offers dedicated 1:1 professional services for personalized support. Recognized by multiple G2 badges, it is trusted by world-class brands and influencers alike. Marketers benefit from AI-powered creator suggestions and brand safety reporting, ensuring high-quality partnerships that drive authentic engagement. Ultimately, Sprout Social’s platform empowers companies to efficiently connect with their audiences and multiply the impact of their influencer marketing investments.

What is Ontosight Influence?

Ontosight Influence emerges as a powerful AI-driven platform that aids brands, marketers, and social media influencers in analyzing and enhancing their marketing strategies. Utilizing advanced analytics, it tracks and evaluates the performance of influencers alongside the overall effectiveness of various campaigns. By providing real-time insights into audience engagement, conversion rates, and return on investment, the platform enables businesses to make informed decisions and fine-tune their influencer marketing tactics. Its intuitive dashboard, customizable reporting features, and actionable insights streamline the decision-making process for users. Moreover, the platform harnesses machine learning to predict trends, identify key influencers, and recommend strategic partnerships. With specialized tools for content optimization, influencer discovery, and audience segmentation, it becomes an indispensable resource for executing data-informed influencer marketing campaigns, ultimately yielding improved outcomes for its clients. This extensive array of functionalities guarantees that brands remain competitive in the ever-evolving realm of digital marketing, allowing them to adapt swiftly to market changes and consumer preferences.

Media

Media

Integrations Supported

Filigran
Sprout Social

Integrations Supported

Filigran
Sprout Social

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Sprout Social

Date Founded

2010

Company Location

United States

Company Website

sproutsocial.com/influencer-marketing/

Company Facts

Organization Name

Partex

Date Founded

2021

Company Location

Germany

Company Website

ontosight.com/influence

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Categories and Features

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