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What is Squirrel?

Squirrel serves as an innovative infrastructure platform tailored for B2B affiliate marketing and price comparison, specifically aimed at digital publishers. It effectively bridges the gap between these publishers and a multitude of retailers operating within various international affiliate networks. The platform features five core components: - Widget, a versatile embeddable tool that displays real-time prices from retailers in the user's local currency, updating every two to four hours; - API, which grants publishers access to an extensive international product database searchable by keyword, ASIN, UPC, EAN, or SKU across more than ten countries; - Links, a complimentary JavaScript snippet that automatically detects, fixes, and monetizes outbound retailer links throughout an entire site while focusing on the publisher's affiliate accounts; - Insights, an analytics tool that integrates affiliate performance metrics from all networks into one dashboard, providing reporting options at various levels such as page, author, section, and country; - Marketplace, Squirrel's customized retailer network that caters to monetization needs when publishers lack direct partnerships. Moreover, Squirrel is committed to empowering publishers by streamlining the affiliate marketing process, thereby increasing their revenue potential while fostering growth and efficiency in the digital space.

What is Ibotta Performance Network?

The Ibotta Performance Network (IPN) is distinguished as a leading promotions network in the United States, strategically crafted to help brands, retailers, and publishers effectively influence consumer shopping habits. By enhancing the large-scale distribution of promotions and providing insightful feedback on the long-term impacts of performance marketing initiatives, the IPN nurtures a vibrant and reliable rewards ecosystem that benefits all stakeholders involved. With its broad reach, brands can engage with 91% of American households, utilizing connections with retailers, publishers, and Ibotta's digital platforms to interact with consumers at multiple points during their shopping journey, ultimately resulting in genuine incremental sales. Operating on a pay-per-sale model ensures that brands are only billed for actual sales made, rather than for simple clicks or impressions, creating a more efficient advertising environment. This innovative approach has led to advertisers utilizing the IPN experiencing an impressive 42% of their conversions from new customers, a significant 70% decrease in the time required to complete purchases, and a noteworthy 42% rise in sales directly attributable to their marketing efforts. Moreover, retailers and publishers benefit from access to over 900 digital offers available on a daily basis, which significantly enhances their promotional strategies. Consequently, this comprehensive approach not only propels growth but also cultivates a synergistic atmosphere where all participants can flourish together, ensuring sustained success in the competitive market landscape.

Media

Media

Integrations Supported

Awin
CJ Affiliate
Commission Factory
Howl
Optimise
Partnerize
Rakuten
Skimlinks
Trackonomics
TradeTracker
Tradedoubler

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

$175
Free Version

Pricing Information

Free
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Obsidian IO, Ltd

Date Founded

2019

Company Location

United Kingdom

Company Website

getsquirrel.co

Company Facts

Organization Name

Ibotta Performance Network

Company Location

United States

Company Website

ipn.ibotta.com

Categories and Features

Affiliate

Affiliate Management
Affiliate Tracking
Commission Management
Fraud Detection
Multi-Language
Social Sharing

Performance Marketing

Not specified

Referral

Not specified

Categories and Features

Affiliate

Not specified

CPG

Not specified

Loyalty Management

Not specified

Performance Marketing

Not specified

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