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What is Squirrel?

Squirrel serves as an innovative infrastructure platform tailored for B2B affiliate marketing and price comparison, specifically aimed at digital publishers. It effectively bridges the gap between these publishers and a multitude of retailers operating within various international affiliate networks. The platform features five core components: - Widget, a versatile embeddable tool that displays real-time prices from retailers in the user's local currency, updating every two to four hours; - API, which grants publishers access to an extensive international product database searchable by keyword, ASIN, UPC, EAN, or SKU across more than ten countries; - Links, a complimentary JavaScript snippet that automatically detects, fixes, and monetizes outbound retailer links throughout an entire site while focusing on the publisher's affiliate accounts; - Insights, an analytics tool that integrates affiliate performance metrics from all networks into one dashboard, providing reporting options at various levels such as page, author, section, and country; - Marketplace, Squirrel's customized retailer network that caters to monetization needs when publishers lack direct partnerships. Moreover, Squirrel is committed to empowering publishers by streamlining the affiliate marketing process, thereby increasing their revenue potential while fostering growth and efficiency in the digital space.

What is Lasso?

Easily manage product links across your entire website using our all-inclusive link index. Should you decide to switch a product's link from Amazon to Walmart across the site, our streamlined process ensures everything stays perfectly aligned. Furthermore, we keep you informed about any broken links or out-of-stock items, enabling you to respond swiftly. You can stylishly convert specific keywords or phrases into hyperlinks, as Lasso detects every occurrence and allows you to select which ones to link, rather than automatically hyperlinking every mention. Your content is distinctive, and your linking approach should mirror that uniqueness. We will seamlessly upgrade your links to the latest Lasso display while preserving all crucial details, and now you can also track performance metrics with ease. This feature empowers you to consistently enhance your linking strategy informed by real-time data and insights, ensuring your website remains up-to-date and effective in driving traffic. As a result, you can make more strategic decisions that align with your goals and enhance user experience.

Media

Media

Integrations Supported

Awin
CJ Affiliate
Commission Factory
Howl
Optimise
Partnerize
Rakuten
Skimlinks
Trackonomics
TradeTracker
Tradedoubler

Integrations Supported

Amazon

API Availability

Has API

API Availability

Has API

Pricing Information

$175
Free Version

Pricing Information

$29 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Obsidian IO, Ltd

Date Founded

2019

Company Location

United Kingdom

Company Website

getsquirrel.co

Company Facts

Organization Name

Lasso

Company Website

getlasso.co

Categories and Features

Affiliate

Affiliate Management
Affiliate Tracking
Commission Management
Fraud Detection
Multi-Language
Social Sharing

Performance Marketing

Not specified

Referral

Not specified

Categories and Features

Affiliate

Not specified

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