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What is Stash?

Stash is a groundbreaking personal finance app that simplifies investing, making it accessible for everyday Americans to build wealth and achieve their financial goals. Users can invest regularly through fractional shares, aligning their investments with their financial situation. The platform enhances banking experiences by removing hidden fees and offering direct deposit options that allow for early payday. Additionally, users can earn stock rewards through their everyday shopping card, effectively transforming purchases into investments. Stash provides three budget-friendly subscription plans tailored to various financial requirements, ensuring that investment management is uncomplicated. For those contemplating retirement, Stash includes resources to help users secure their financial futures. It also encourages financial literacy from a young age by offering children’s investment accounts that support long-term aspirations. Stash is built on the belief that everyone should have access to investment opportunities, allowing individuals to start with as little as $5. Currently, more than 5 million users rely on Stash to facilitate their journey toward financial achievement. With a wealth of tools and resources, Stash empowers individuals to effectively build long-term wealth while prioritizing education and accessibility. As such, Stash has become a trusted ally in personal finance management, fostering a community focused on financial empowerment.

What is Betterment?

Betterment is one of the most recognized digital wealth management platforms, built to help individuals achieve financial growth with less effort and more confidence. It delivers automated investing through expert-designed, globally diversified portfolios while layering in advanced tax-saving tools like tax-loss harvesting, tax coordination across accounts, and automatic dividend reinvestment. Users also benefit from a high-yield cash account offering competitive APYs, seamless transfers, and FDIC insurance of up to $2 million—eight times more than most banks. Retirement planning is a core strength of Betterment, with options including Traditional IRAs for upfront tax deductions, Roth IRAs for long-term tax-free growth, and SEP IRAs ideal for entrepreneurs and small-business owners. The platform also provides simple, guided rollovers from old 401(k)s and higher-cost IRA accounts into Betterment-managed IRAs, helping investors consolidate assets, reduce unnecessary fees, and unlock more efficient portfolio growth. With its personalized calculators, goal trackers, and smart portfolio recommendations, Betterment adjusts strategies as life circumstances evolve, ensuring users stay on target for retirement milestones. Investors seeking hands-on support can upgrade to Premium, where Certified Financial Planners (CFPs) provide tailored advice on complex financial questions. By blending automation with human expertise, Betterment offers both convenience and personalized care for a broad range of savers. The platform’s easy-to-use interface, transparent pricing, and strong track record make it a trusted partner for over a million customers. Ultimately, Betterment combines technology, guidance, and innovation to create a modern way to invest, save, and prepare for retirement.

Media

Media

Integrations Supported

Era
Numeric
Utluna
ADP Workforce Now
Ascentis
Bennie
Dayforce
GenRocket
MetroMap
Paychex Flex
Paylocity
RightCapital
Rippling
Workday Financial Management
Workday HCM

Integrations Supported

Era
Numeric
Utluna
ADP Workforce Now
Ascentis
Bennie
Dayforce
GenRocket
MetroMap
Paychex Flex
Paylocity
RightCapital
Rippling
Workday Financial Management
Workday HCM

API Availability

Has API

API Availability

Has API

Pricing Information

$3/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Stash

Date Founded

2015

Company Location

United States

Company Website

www.stash.com

Company Facts

Organization Name

Betterment

Date Founded

2010

Company Location

United States

Company Website

www.betterment.com

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