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What is StatSocial Silhouette?

Silhouetteâ„¢ emerges as a groundbreaking audience intelligence platform that facilitates the identification and engagement of anonymized personas by analyzing earned media habits, influencers, interests, and personalities. Utilizing social data, Silhouetteâ„¢ delivers targeted, actionable insights and media strategies designed specifically for any chosen persona or audience segment. This cutting-edge platform effectively overcomes the challenges of assessing social influencer campaigns by correlating social content interaction with measurable business outcomes and revenue metrics. For the first time, companies can turn their market research, marketing personas, and surveys into large, addressable audience segments. Central to Silhouetteâ„¢ is a detailed social identity graph that incorporates over 1.2 billion profiles from 60 different platforms, alongside more than a million websites, 300 million distinct email accounts, and upwards of one billion mobile devices and IP addresses, solidifying its position as a powerful asset in audience analytics. This vast repository empowers brands to make educated choices and fine-tune their strategies with precision, ultimately enhancing their marketing effectiveness. Such capabilities enable businesses not only to understand their audience better but also to foster deeper connections with them.

What is BERA?

Traditional quarterly reports and brand tracking merely reflect past performance and offer little insight into the future. Fortunately, there is now a more effective method for customers to grasp their motivations and feelings, enabling them to convert this understanding into strategic business decisions. Imagine the difference between using conventional paper maps and a GPS navigation system like Waze; while both can guide you, only the latter prevents you from retracing your steps. This is the advantage BERA offers. By utilizing BERA, you can maintain a forward-looking perspective rather than being mired in past data. The platform merges marketing insights with financial analysis to deliver a thorough and nuanced overview of your company, allowing business leaders to access real-time key performance indicators across various audiences, categories, and broader contexts through our innovative causal algorithm. BERA empowers leaders with actionable insights and predictive analytics, paving the way for decisions that enhance brand performance and drive overall business success. In a world where staying ahead of the competition is paramount, BERA is the tool that enables you to do just that.

Media

Media

Integrations Supported

Microsoft Excel
Pulsar Platform
Winmo

Integrations Supported

Voxpopme

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

StatSocial

Date Founded

2012

Company Location

United States

Company Website

www.statsocial.com

Company Facts

Organization Name

BERA

Date Founded

2013

Company Location

United States

Company Website

bera.ai/

Categories and Features

Audience Intelligence

Not specified

Brand Intelligence

Not specified

Categories and Features

Brand Intelligence

Not specified

Brand Management

Not specified

Predictive Analytics

Not specified

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