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What is Stella?

Stella is an innovative platform tailored for marketing measurement, offering marketers scientifically sound insights into which advertisements, campaigns, and media channels drive revenue growth. It includes three key features: Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). With Incrementality Testing, Stella performs geo-holdout studies, commonly referred to as inverse holdouts, to determine performance variations between test and control regions, thereby isolating the direct effects of advertisements instead of relying solely on attribution techniques. This tool streamlines intricate statistical concepts like causal inference and confidence intervals, enabling users to grasp potential outcomes independent of any specific campaign, and revealing the true "lift" generated by each ad. Additionally, the Media Mix Modeling component utilizes a distinctive Bayesian method to analyze past marketing budgets alongside external factors, such as seasonality and promotional events, to accurately evaluate each channel's contribution to total sales. By employing these sophisticated strategies, Stella not only enhances the decision-making process for marketers but also ensures that the data they rely on is both precise and actionable. Ultimately, the platform stands as a vital resource for marketers seeking to optimize their advertising efforts effectively.

What is Bliss Point by Tinuiti?

Bliss Point, created by Tinuiti, serves as a cutting-edge marketing measurement and decision-making platform that employs patented artificial intelligence and machine learning technologies to integrate and streamline performance insights across a brand's extensive media landscape, which includes both digital and traditional channels, as well as brand, creative, and customer data, allowing marketers to discover growth opportunities and eliminate wasteful spending. This platform brings together a range of advanced tools into one cohesive measurement suite, featuring Rapid Media Mix Modeling (rMMM) for fast and precise causal analysis of media performance, Always-On Incrementality Testing for continuous assessment of channel effectiveness, Brand Equity measurement that links media investment to brand performance and revenue results, Creative Insights to identify key creative factors, Geo Media Mix Modeling for optimizing based on location, and Customer Insights that convert first-party data into detailed demographic segmentation and penetration analysis, thus providing marketers with vital information for making strategic decisions. By utilizing its all-encompassing methodology, Bliss Point not only improves the precision of measurements but also empowers brands to enhance their marketing efficiency and overall effectiveness, ensuring they make the most out of their investments. Ultimately, this platform represents a significant advancement in the way marketers can analyze and optimize their campaigns in a rapidly evolving media landscape.

Media

Media

Integrations Supported

Amazon
Google Cloud Platform
Meta AI
Shopify
Snowflake

Integrations Supported

Amazon
Google Cloud Platform
Meta AI
Shopify
Snowflake

API Availability

Has API

API Availability

Has API

Pricing Information

$2,000 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Stella

Company Location

United States

Company Website

www.stellaheystella.com

Company Facts

Organization Name

Tinuiti

Date Founded

2004

Company Location

United States

Company Website

tinuiti.com/blisspoint/

Categories and Features

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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