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Ratings and Reviews 0 Ratings
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What is Stella?
Stella is an innovative platform tailored for marketing measurement, offering marketers scientifically sound insights into which advertisements, campaigns, and media channels drive revenue growth. It includes three key features: Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). With Incrementality Testing, Stella performs geo-holdout studies, commonly referred to as inverse holdouts, to determine performance variations between test and control regions, thereby isolating the direct effects of advertisements instead of relying solely on attribution techniques. This tool streamlines intricate statistical concepts like causal inference and confidence intervals, enabling users to grasp potential outcomes independent of any specific campaign, and revealing the true "lift" generated by each ad. Additionally, the Media Mix Modeling component utilizes a distinctive Bayesian method to analyze past marketing budgets alongside external factors, such as seasonality and promotional events, to accurately evaluate each channel's contribution to total sales. By employing these sophisticated strategies, Stella not only enhances the decision-making process for marketers but also ensures that the data they rely on is both precise and actionable. Ultimately, the platform stands as a vital resource for marketers seeking to optimize their advertising efforts effectively.
What is Causal?
Develop models at a pace ten times faster, connect them directly to your data sources, and present insights via interactive dashboards featuring impressive visuals. Causal simplifies formulas, removing the necessity for intricate cell references or obscure syntax, as a single formula in Causal can substitute for many traditional spreadsheet formulas. The integrated scenario feature allows you to easily set up and examine various what-if scenarios, employing ranges like "5 to 10" to understand the full array of possible outcomes for your model. Startups utilize Causal for essential functions, such as determining runway, tracking key performance indicators, planning employee compensation, and creating financial models that attract investors. Craft visually appealing charts and tables without the burden of extensive customization efforts. Furthermore, you can effortlessly switch between different time frames and summary formats to meet your analytical requirements. By harnessing the potential of your data, you can revolutionize how you visualize your business metrics and dive deeper into the analytics that drive your success. This newfound clarity enables you to make informed decisions that propel your business forward.
Integrations Supported
Amazon
Shopify
Snowflake
Adobe Experience Manager
Amazon CloudFront
Clearbit
Customer.io
GoSquared
Gong
Google Cloud Platform
Integrations Supported
Amazon
Shopify
Snowflake
Adobe Experience Manager
Amazon CloudFront
Clearbit
Customer.io
GoSquared
Gong
Google Cloud Platform
API Availability
Has API
API Availability
Has API
Pricing Information
$2,000 per month
Free Trial Offered?
Free Version
Pricing Information
$50 per user per month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Stella
Company Location
United States
Company Website
www.stellaheystella.com
Company Facts
Organization Name
Causal
Date Founded
2019
Company Location
United Kingdom
Company Website
www.causal.app/
Categories and Features
Categories and Features
Spreadsheet
Analytics
Audit Trail
Calculators
Charting
Multi-User Collaboration
Templates