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What is Stella?

Stella is an innovative platform tailored for marketing measurement, offering marketers scientifically sound insights into which advertisements, campaigns, and media channels drive revenue growth. It includes three key features: Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). With Incrementality Testing, Stella performs geo-holdout studies, commonly referred to as inverse holdouts, to determine performance variations between test and control regions, thereby isolating the direct effects of advertisements instead of relying solely on attribution techniques. This tool streamlines intricate statistical concepts like causal inference and confidence intervals, enabling users to grasp potential outcomes independent of any specific campaign, and revealing the true "lift" generated by each ad. Additionally, the Media Mix Modeling component utilizes a distinctive Bayesian method to analyze past marketing budgets alongside external factors, such as seasonality and promotional events, to accurately evaluate each channel's contribution to total sales. By employing these sophisticated strategies, Stella not only enhances the decision-making process for marketers but also ensures that the data they rely on is both precise and actionable. Ultimately, the platform stands as a vital resource for marketers seeking to optimize their advertising efforts effectively.

What is Causal?

Develop models at a pace ten times faster, connect them directly to your data sources, and present insights via interactive dashboards featuring impressive visuals. Causal simplifies formulas, removing the necessity for intricate cell references or obscure syntax, as a single formula in Causal can substitute for many traditional spreadsheet formulas. The integrated scenario feature allows you to easily set up and examine various what-if scenarios, employing ranges like "5 to 10" to understand the full array of possible outcomes for your model. Startups utilize Causal for essential functions, such as determining runway, tracking key performance indicators, planning employee compensation, and creating financial models that attract investors. Craft visually appealing charts and tables without the burden of extensive customization efforts. Furthermore, you can effortlessly switch between different time frames and summary formats to meet your analytical requirements. By harnessing the potential of your data, you can revolutionize how you visualize your business metrics and dive deeper into the analytics that drive your success. This newfound clarity enables you to make informed decisions that propel your business forward.

Media

Media

Integrations Supported

Amazon
Shopify
Snowflake
Adobe Experience Manager
Amazon CloudFront
Clearbit
Customer.io
GoSquared
Gong
Google Cloud Platform
Google Sheets
Insightly
Intercom
Jotform
Looker
Microsoft 365
PandaDoc
SearchBlox
Synthesio
monday.com

Integrations Supported

Amazon
Shopify
Snowflake
Adobe Experience Manager
Amazon CloudFront
Clearbit
Customer.io
GoSquared
Gong
Google Cloud Platform
Google Sheets
Insightly
Intercom
Jotform
Looker
Microsoft 365
PandaDoc
SearchBlox
Synthesio
monday.com

API Availability

Has API

API Availability

Has API

Pricing Information

$2,000 per month
Free Trial Offered?
Free Version

Pricing Information

$50 per user per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Stella

Company Location

United States

Company Website

www.stellaheystella.com

Company Facts

Organization Name

Causal

Date Founded

2019

Company Location

United Kingdom

Company Website

www.causal.app/

Categories and Features

Categories and Features

Spreadsheet

Analytics
Audit Trail
Calculators
Charting
Multi-User Collaboration
Templates

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