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What is StormFunnel?

StormFunnel keeps a close eye on alerts issued by the National Weather Service for the counties under your jurisdiction, enabling the creation of detailed Google Ads campaigns specifically designed for the ZIP codes affected by severe weather incidents such as hail, wind, flooding, or snow. Each of these campaigns features geo-targeting, appropriate keywords, negative keywords, well-crafted ad copy, and considerations for budget allocation. You can either approve the campaign directly within the app or choose to let the Autopilot feature handle its management and launch, all while staying within your established daily and monthly spending caps, conveniently controlled by a single kill switch. Furthermore, you maintain ownership of your Google Ads account, ensuring continued access even if you opt out of the service. The pricing model is clear and transparent, with no hidden costs, offering plans priced at free, $299, and $399 monthly, and importantly, it does not take a cut from your advertising spend. This approach allows you to concentrate on refining your advertising strategies without the anxiety of unexpected expenses, ensuring a seamless experience throughout your campaigns. Overall, StormFunnel provides a user-friendly solution to effectively manage and optimize your advertising efforts in response to severe weather events.

What is Microsoft Advertising?

Microsoft Advertising, formerly known as Bing Ads, functions as a marketing platform within the expansive Microsoft Search Network. This service enables companies to interact with individuals who are actively searching for the products or services they offer. With an impressive 5.9 billion searches conducted monthly on the Microsoft Search Network, advertisers have the opportunity to reach a broad audience across various geographic areas, whether targeting by country, city, or specific distances. For those already using platforms like Google Ads, shifting your advertising campaigns to Microsoft Advertising can be done seamlessly. The platform comes equipped with a variety of tools that facilitate effective campaign management, helping you to meet your advertising goals, whether that entails sticking to a predetermined budget or aiming for a specific cost per acquisition. By creating a free account, you can initiate your advertising journey with any budget you desire, only paying when users interact with your advertisement. You can enhance your return on investment by experimenting with different keywords, adjusting your bids, and optimizing the timing of your ads. Furthermore, you can set daily budgets or tweak your expenditures as necessary to maximize the effectiveness of your advertising efforts. This flexibility ensures that you can adapt your advertising strategy to meet changing business needs and market conditions.

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Integrations Supported

Attribuly
BI Book
ClickCease
Desktop.com
Dreamdata.io
Marchex
Microsoft Curate
Microsoft Power Platform
Octane11
Optmyzr
PaceWise
Pliable
Skai
TROCCO
TrueNorth
Uptempo
Windsor.ai
Windward Hub
WordStream
dojo

API Availability

API Availability

Pricing Information

$299/month
Free Version

Pricing Information

Pricing not provided

Supported Platforms

Not specified

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

StormFunnel

Date Founded

2026

Company Location

United States

Company Website

stormfunnel.com

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

ads.microsoft.com

Categories and Features

PPC

Not specified

Categories and Features

Advertising

Not specified

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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