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What is StreetLight Data?

We leverage smartphones as advanced sensors to monitor vehicle, public transit, cycling, and pedestrian traffic in nearly any environment. Our innovative software delivers valuable insights, including counts, origin-destination statistics, and a range of transportation metrics tailored to specific roads, areas, or timeframes. This capability empowers countless professionals engaged in transportation management. By providing metrics such as Average Annual Daily Traffic (AADT), origin-destination assessments, and turning ratios, we significantly improve transportation evaluations and deliver deeper insights into traffic patterns. All of this analytical power is accessible directly from your desktop, eliminating the need for physical sensors or time-consuming surveys! Whether your goal is to install electric vehicle charging stations, design a bike lane, or modify an off-ramp, our tools offer essential support in deciphering the interactions between cars, pedestrians, cyclists, and other transport modes within your locale. Our analytics not only convert emerging mobility trends and patterns into actionable opportunities but also help you engage stakeholders effectively. By utilizing real-world data, you can implement enhanced mobility solutions and evaluate their impacts both before and after any modifications are made. Furthermore, our methodology integrates smartphone data with our exclusive RouteScience® technology to scrutinize and illuminate travel behaviors throughout North America, ensuring that you gain a comprehensive perspective on transportation dynamics while adapting to evolving challenges. This holistic approach to data analysis enables you to make informed decisions that can shape the future of urban mobility.

What is Ipsos Retail Performance?

Solutions for counting customers are fundamental to our retail technology portfolio, significantly contributing to the optimization of store operations. These systems go beyond simply tallying the number of visitors; the data they provide empowers retailers to make strategic and operational decisions that impact various areas, including staff allocation, monitoring of market trends, and maximizing the use of retail space. By employing sophisticated sensors and software, businesses can identify times of high traffic, strategically deploy employees to meet demand, and assess the effectiveness of particular displays or product lines. Additionally, with real-time access to foot traffic information and analytical tools, retailers can evaluate the success of their store layouts and marketing strategies, analyzing factors such as customer dwell time, engagement levels, and conversion rates. Our people counting solutions maintain an impressive accuracy rate of at least 95%, allowing businesses to scrutinize foot traffic patterns on an hourly basis, which not only uncovers current consumer behaviors but also aids in forecasting future buying trends. This in-depth insight into customer movement is invaluable, as it can markedly refine operational strategies and bolster overall sales results, ultimately leading to enhanced customer satisfaction and loyalty.

Media

Media

Integrations Supported

Bloomberg
Macquarie Telecom
Siemens APM
Uber for Business

Integrations Supported

KnowledgeHound
Socialgist
TrendSpottr

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

StreetLight Data

Company Location

United States

Company Website

www.streetlightdata.com

Company Facts

Organization Name

Ipsos

Date Founded

1975

Company Location

France

Company Website

www.ipsos-retailperformance.com/en/

Categories and Features

Foot Traffic Data

Not specified

Traffic Management

Not specified

Categories and Features

Foot Traffic Data

Not specified

Market Research

Data Management
Email / Online
Panel Management
Survey Management

People Counting

Not specified

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