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What is Strella?

Interviews enhanced by AI technology and immediate synthesis facilitate faster and smarter decision-making processes. By simply outlining your research objectives, the AI generates a customized, high-quality interview guide that you can tweak and combine with any materials of your choice. With a single click, we handle the recruitment, incentives, and scheduling aspects, allowing you to focus on the most significant tasks at hand. You can choose to conduct the interviews personally to gain direct insights from customers or let our AI moderator optimize the process, greatly enhancing your overall efficiency and capacity. Obtain immediate, flexible, and actionable insights that align with your research goals, with updates happening in real-time to help your team make informed decisions in just hours instead of weeks. The questions you pose will direct the dialogue, with the AI making real-time adjustments based on the feedback received from participants. Additionally, you will appreciate the convenience of conducting interviews at any hour and across multiple time zones. You have the ability to run several interviews concurrently, allowing participants to join from their workplaces, homes, or while traveling, ensuring a smooth and adaptable research experience. This groundbreaking method not only revolutionizes how qualitative data is collected but also significantly enhances the analysis process, leading to improved outcomes for your projects. Embracing this innovative technology can truly reshape the landscape of qualitative research.

What is Atypica?

Atypica functions as a cutting-edge AI research platform that optimizes the consumer insights workflow by generating authentic, behaviorally informed personas, conducting AI-assisted interviews, and performing in-depth analyses to uncover the emotional and cognitive factors that drive human decisions. This innovative tool can quickly create diverse AI personas utilizing demographic data and insights from social media, all while maintaining a robust network of 300,000 synthetic agents enhanced by 10,000 "real person" agents sourced from exhaustive consumer interviews. Each agent is crafted to exhibit consistent personality traits, cognitive biases, and decision-making patterns, allowing for responses that mirror human interaction with an impressive 85% accuracy. Researchers can submit their questions and, within 30 minutes, initiate AI-driven interviews that yield comprehensive transcripts, often extending up to 5,000 words for each agent, which can then undergo analysis through integrated behavioral assessment tools to identify emotional triggers, biases, and cultural impacts. As a result, Atypica not only equips researchers with profound insights into consumer behavior but also elevates their comprehension of the myriad factors that influence decision-making processes, ultimately enhancing their research capabilities and outcomes. This platform stands out by merging advanced AI technology with substantive human-like interaction, ushering in a new era of consumer analysis.

Media

Media

Integrations Supported

Douyin
Instagram
RedNote (Xiaohongshu)
TikTok
X (Twitter)

Integrations Supported

Douyin
Instagram
RedNote (Xiaohongshu)
TikTok
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$20 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Strella

Company Location

United States

Company Website

www.strella.io

Company Facts

Organization Name

Atypica

Company Location

United States

Company Website

atypica.ai/

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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