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What is Subconscious.ai?

Subconscious.ai leverages Generative AI to create Causal Experiments, effectively simulating respondents and evaluating results that rival the most rigorous human causal studies. Initially, the platform generates hundreds of synthetic respondents, which are AI-driven profiles derived from data collected from millions of individuals. These artificial respondents facilitate large-scale simulations of realistic decision-making processes. Utilizing Causal AI, the platform conducts experiments that investigate the causal relationships influencing human behavior. This enables businesses to perform randomized controlled trials (RCTs) to assess various outcomes. Users engage with the platform by posing questions or formulating hypotheses, and the system provides guidance throughout the entire process of experimental design, including the selection of synthetic responders, audience targeting, data gathering, and subsequent analysis. Additionally, the platform streamlines all aspects of research, automating everything from the initial design of experiments to the final interpretation of results, ensuring efficiency and accuracy. By integrating these advanced methodologies, Subconscious.ai empowers organizations to gain deeper insights into human decision-making.

What is Causality Engine?

Numerous attribution tools can show which advertisements a customer engaged with before completing a purchase, highlighting correlation. However, Causality Engine goes a step further by revealing how much your revenue would have been affected if those advertisements had not been executed, thereby proving causation. By employing causal inference—akin to the statistical methods used in clinical drug studies—we evaluate the actual additional revenue produced by each marketing channel. This methodology guarantees that the outcomes are purely the result of marketing initiatives without any external influences or alterations. The calculations can be easily understood: for example, if Meta indicates a 4.2x ROAS, yet your total revenue remains the same after a 30% reduction in spending, it suggests those conversions would have occurred anyway. Causality Engine accurately quantifies this phenomenon. By integrating your GA4 and Shopify data, you can obtain your preliminary causal analysis in under five minutes. There’s no requirement for tracking pixels, cookies, or complex integrations—just upload your data to identify which channels are genuinely facilitating growth versus those that only take credit for existing gains. The service provides a one-time analysis for $99, and ongoing insights are offered for $299 each month, enabling businesses to continuously monitor their marketing performance and revenue contributions. This approach fosters a deeper understanding of marketing effectiveness over time, allowing for more informed decision-making.

Media

Media

No images available

Integrations Supported

Google Analytics
Meta Ads
Shopify

Integrations Supported

Google Analytics
Meta Ads
Shopify

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$99/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Subconscious.ai

Date Founded

2022

Company Location

United States

Company Website

www.subconscious.ai

Company Facts

Organization Name

Causality Engine

Date Founded

2023

Company Location

Netherlands

Company Website

causalityengine.ai

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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