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What is Superglue?

Superglue's partner engagement platform is designed to create automations that effectively support both your partner relations and sales teams throughout the entire partner activation and co-selling process. We provide ongoing assistance for you, your Account Executives (AEs), and your partners during the co-selling journey by leveraging workflow automation. Our state-of-the-art workflow builder enables the setup of automated actions triggered by updates related to deals in your partner technology ecosystem, which includes tools like CRM, Crossbeam, Reveal, and PRM. Additionally, automated Slack notifications keep your AEs informed about opportunities for partners to assist in their deals, while also streamlining the process for them to seek help when engaging a partner and progressing a deal. Our partner automation blueprints offer a thorough best-practice framework designed to enhance all elements of your partner program, such as onboarding, enablement, nurturing, portal adoption, co-selling, and more. This allows you to increase the automation of your partner processes while still providing a personal touch for each partner involved, ensuring that every interaction is both effective and significant. In this way, Superglue not only optimizes your partner engagement but also cultivates stronger partnerships, ultimately leading to shared success for all parties involved. By fostering these collaborations, organizations can better leverage their networks and drive more impactful results together.

What is Salesforce Partner Cloud?

Salesforce Partner Cloud functions as an all-inclusive platform designed to oversee the complete partner ecosystem, utilizing the strengths of Salesforce CRM and Agentforce to streamline every facet of partner interaction from a unified interface. This innovative solution empowers teams to effectively market, sell, service, quote, recruit, onboard, enable, support, and reward their partners through a customizable digital hub that integrates seamlessly with CRM data and automation capabilities. Businesses can leverage user-friendly drag-and-drop templates to craft personalized experiences suited to different partner categories, while features like secure deal registration, lead routing, real-time pipeline tracking, AI-enhanced deal scoring, and Partner Connect simplify the co-selling process across various CRMs. Partners are granted straightforward access to an extensive array of sanctioned marketing materials, campaigns, case studies, knowledge bases, product details, and sales resources, complemented by automated systems for managing Marketing Development Fund requests and their approvals, thereby reducing administrative burdens. Furthermore, resources such as Partner Tracks, in-app guidance, training materials, and Agentforce recommendations equip partners to refine their skills and focus on productive tasks that drive business advancement. In essence, this robust platform not only optimizes partner management but also cultivates stronger collaboration and efficiency among all parties involved, ultimately driving better business outcomes. The continual evolution of this platform ensures that it meets the growing needs of modern businesses and their partners effectively.

Media

Media

Integrations Supported

Slack
Agentforce 360 for Financial Services
ChatGPT
Crossbeam
Gmail
Google Cloud Platform
HubSpot CRM
HubSpot Customer Platform
IBM Cloud
Microsoft Outlook
OpenAI
Salesforce
Zapier

Integrations Supported

Slack
Agentforce 360 for Financial Services
ChatGPT
Crossbeam
Gmail
Google Cloud Platform
HubSpot CRM
HubSpot Customer Platform
IBM Cloud
Microsoft Outlook
OpenAI
Salesforce
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Version
Free Trial Offered?

Pricing Information

$25 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Superglue

Company Location

United States

Company Website

www.superglue.io

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/sales/partner-cloud/

Categories and Features

Partner Relationship Management (PRM)

Asset Management
Business Plans
Channel Marketing Automation
Collaboration Tools
Compliance Management
Deal Management
Deal Registration
Lead Generation
Lead Sharing
Partner Onboarding
Partner Portal
Performance Metrics
Rewards Programs
Workflow Management

Categories and Features

Partner Relationship Management (PRM)

Asset Management
Business Plans
Channel Marketing Automation
Collaboration Tools
Compliance Management
Deal Management
Deal Registration
Lead Generation
Lead Sharing
Partner Onboarding
Partner Portal
Performance Metrics
Rewards Programs
Workflow Management

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