Surfaced vs. Goodie

HubSpot AEO is an advanced answer engine optimization platform designed to help businesses succeed in the era of AI-driven search. It enables companies to understand how they appear in AI-generated answers across platforms like ChatGPT, Gemini, and Perplexity. The tool provides a visibility score that tracks how often a brand is mentioned and whether those mentions are positive, negative, or neutral. It also identifies the most relevant prompts and questions that potential customers are asking AI systems. HubSpot AEO analyzes which content sources, domains, and pages are influencing AI-generated responses. This insight helps businesses create and optimize content that increases their chances of being recommended by AI. The platform delivers actionable recommendations, such as updating existing content or creating new pages to improve visibility. Integration with HubSpot’s CRM allows for more personalized and data-driven optimization strategies. The tool is designed to be user-friendly, requiring minimal setup while delivering clear and actionable insights. It helps businesses shift from traditional SEO to a new model focused on AI-driven discovery. By understanding how AI systems evaluate and recommend content, companies can position themselves more effectively in search results. Overall, HubSpot AEO empowers businesses to increase visibility, generate more leads, and stay competitive in an AI-first digital landscape.

AuthorityTech operates the world’s inaugural AI-native Machine Relations platform and agency, engineered specifically to establish ambitious brands within the Tier-1 media outlets that AI search engines intuitively trust, index, and cite. While legacy public relations agencies rely on retainer-heavy efforts to influence humans, AuthorityTech designs earned media for the true modern gatekeeper—the machine—utilizing a risk-free, 100% performance-based, pay-per-placement framework. Through this approach, leading answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews can accurately process the brand, map its placement to the correct market category, and reference it during high-intent buyer queries. Defined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations represents the strategic discipline of making corporate brands discoverable and citable across LLM architecture. AuthorityTech executes this via a proprietary five-layer system: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement—unifying AI SEO, GEO, AEO, and PR into a singular engine for scaling machine trust. Chief Growth Officer and Cofounder Christian Lehman operationalizes the methodology, collaborating directly with growth companies to deploy this strategy globally. Tapping into a direct distribution network of over 1,600 Tier-1 publications, AuthorityTech has generated thousands of AI-cited placements for more than 200 corporate clients, including 27 tech unicorns, to secure permanent AI search footprint and measurable citation share. The agency delivers this through a three-stage execution process: Map: Reverse-engineering category landscapes and competitor prompt footprints. Match: Blending unique brand narratives with highly authoritative media outlets. Place: Guaranteeing live coverage through strategic, relationship-driven outreach.

Evertune is the Generative Engine Optimization (GEO) platform that helps brands improve visibility in AI search across ChatGPT, AI Overview, AI Mode, Gemini, Claude, Perplexity, Meta, DeepSeek and Copilot. We're building the first marketing platform for AI search as a channel. We show enterprise brands exactly where they stand when customers discover them through AI — then give them the precise playbook to show up stronger. This is Generative Engine Optimization, also known as AI SEO. Why Leading Enterprise Marketers Choose Evertune: Data Science at Scale: : We prompt across every major LLM at volumes that capture response variations and ensure statistical significance for comprehensive brand monitoring and competitive intelligence. Actionable Strategy, Not Just Dashboards: We decode exactly what gets brands mentioned more and ranked higher, then deliver the specific content, messaging and distribution moves that improve your position. Dedicated Customer Success: Our team provides hands-on training and strategic guidance to help you execute on insights and improve your AI search visibility. Purpose-Built for AI as a Channel: Evertune was founded in 2024 specifically for how LLMs select and rank brands. While others retrofit SEO tools, we're architecting the infrastructure for where marketing is going: AI search with organic visibility today, paid placements and agentic commerce tomorrow. Proven Leadership: Our founders helped build The Trade Desk and pioneered data-driven digital advertising. We've shepherded an entire industry through transformation before and have seen early adopters grab the competitive advantage. Our investors, including data scientists from OpenAI and Meta, back our vision because they see where this channel is heading.

AthenaHQ is a platform dedicated to Generative Engine Optimization (GEO), designed to help businesses dominate AI-driven brand discovery. The platform supports real-time monitoring of brand mentions and perception in AI-generated content, enabling businesses to refine their AI strategy. AthenaHQ integrates advanced tools for competitor analysis, AI search volume tracking, and sentiment analysis, providing businesses with crucial insights to adjust and optimize their approach. By focusing on AI readability and structured data, AthenaHQ helps brands enhance their visibility across generative search engines, positioning them for long-term success as the search landscape shifts towards AI-driven discovery.

Stop letting RFPs, audits, and compliance questionnaires become a costly administrative burden that ties up your best experts. Optivalue.ai is designed to turn this process from a chore into a competitive advantage. Our intelligent platform automates information discovery and response drafting, slashing response times by up to 90%. This frees your most qualified team members to focus on the high-impact personalization that wins bids and ensures compliance. Optivalue.ai acts as an expert librarian for your entire knowledge base. It securely connects to your systems, reading and understanding every document to know precisely where the best information is. Submit any questionnaire and receive a complete, source-verified draft in minutes. But we go beyond simple automation to deliver proven answers. For perfect traceability and absolute confidence, every statement is backed by a precise citation—source document, page, and date. You don’t just answer correctly; you prove it. Furthermore, Optivalue.ai is your engine for organizational progress. It performs a proactive gap analysis—a true "pre-flight check" on your documentation—to identify weaknesses and inconsistencies before your clients or auditors do. The platform provides actionable recommendations that continuously build your team's expertise. By following these suggestions to update your internal documents, you drive lasting, measurable progress across your entire organization. Manage your data with total peace of mind. Optivalue.ai is built with enterprise-grade security, fully compliant with strict standards like GDPR, HIPAA, ISO, and FedRAMP. To simplify your decision and make your costs predictable, we’ve included a key advantage in all our plans: unlimited users and projects. Scale your operations without worrying about complex tiers or surprise fees. Start your 14-day free trial today. No credit card required. No commitment.

ThreatLocker is a Zero Trust platform designed to prevent cyber threats by ensuring only trusted applications and processes are allowed to operate. It eliminates persistent admin privileges, applies least privilege controls, and gives organizations granular control over how software runs. Through application allowlisting, ringfencing, and storage controls, it blocks ransomware, zero day attacks, and unauthorized behavior before anything can execute. Built for today’s IT and security teams, ThreatLocker delivers centralized control and real time visibility across endpoints, users, and applications. It reduces attack surface, limits lateral movement, and supports compliance with detailed logging and audit trails. With rapid deployment, a continuously maintained application library, and efficient approval processes, organizations can enhance security while lowering operational complexity and maintaining uptime.

Bluepear is an AI-powered brand and affiliate monitoring platform designed to help marketing teams protect their brand in paid search. It continuously monitors branded search queries 24/7 across all geographies, device types, and search engines — including Google, Bing, Yahoo!, and Yandex — to detect unauthorized use of branded keywords, ad hijacking, coupon code abuse, and trademark violations by affiliates and competitors. The platform was built by affiliate marketing specialists who faced these challenges firsthand. Manual audits didn't scale and violations were easy to miss. Bluepear automates detection, uncovers cloaked affiliate websites, captures full redirect chains with screenshots as evidence, and generates structured compliance reports. All findings are centralized in one dashboard with instant alerts via Slack, Telegram, or email. Key features include brand bidding protection, ad hijacking detection, an uncloaking tool that reveals actual landing pages behind cloaked links, coupon code monitoring, competitor keyword and ad copy tracking, progress status tracking for violation resolution, policy-based filtering by violation type, custom data exports, and research tools that compare advertiser dynamics and visibility rates over time. Global coverage extends down to city level across all countries. Bluepear serves Paid Search/PPC teams, affiliate managers, and marketing compliance teams at brands in e-commerce, travel & ticketing, pharma, health & beauty, marketing agencies, iGaming, online finance, and IT/SaaS. Customers include Wargaming, vidaXL, Proton, MoneyGram, IQ Option, and Kilo Health. The platform is accessible on web, iOS, Android, and via API. It offers a 7-day free trial with no credit card required, transparent usage-based pricing, and setup in minutes.

For more than five decades, Jesta I.S. has established itself as a prominent player in the enterprise software solutions market, catering to a diverse clientele that includes retailers, etailers, wholesalers, and manufacturers, particularly in the apparel and footwear sectors. Their flagship product, the Vision Suite, is a cloud-native platform meticulously designed to enhance both back-end and front-end supply chain processes. It encompasses a wide range of functionalities, from trade and product management to merchandising and point of sale systems. By eliminating the challenges posed by fragmented applications, it offers real-time insights into inventory across the enterprise, orders from various channels, and data from AI-powered customer relationship management systems. Furthermore, the platform accommodates multiple brands, currencies, and languages, enabling businesses to deliver cohesive omnichannel shopping experiences that meet modern consumer demands. This adaptability ensures that clients can maintain competitiveness in an ever-evolving market landscape.

Hyperproof is a compliance operations platform designed to help organizations replace reactive, manual audit prep with a continuous, well-managed program. Instead of running each regulatory framework as its own project, Hyperproof lets teams map a single control across 160-plus frameworks, so the evidence and testing already completed for one standard can count toward another, removing duplicate effort as new regulations come into scope. For business and compliance leaders, the value shows up in measurable operational gains. Customers point to a 70% lift in overall compliance productivity, close to $150K trimmed from yearly control-orchestration costs, and a 66% drop in the duplicative control work that piles up when frameworks aren't mapped together. On average, audit prep shrinks by roughly 350 hours annually. The platform's risk register provides risk owners across the business with a shared place to document risks and treatment plans, giving leadership better visibility into where the organization stands at any given time, rather than having to reconstruct that picture ahead of every audit. Hyperproof is built to flex with organizational complexity, supporting companies with multiple business units or subsidiaries that need to scope compliance programs differently across entities rather than manage a single flat structure. Combined with integrations into commonly used business and IT systems, teams can keep compliance work embedded in their existing processes rather than managing it as a parallel, disconnected effort. Headquartered near Seattle and founded in 2018, Hyperproof is the compliance platform of choice for organizations such as Reddit, Fortinet, Appian, Outreach, and Thales as they professionalize compliance operations and reduce the resourcing burden of staying audit-ready. Best fit: compliance, risk, and operations leaders at mid-market and enterprise organizations managing regulatory complexity across multiple frameworks or business units.

Planview AdaptiveWork, which was formerly known as Clarizen, provides PMOs and professional services teams of all sizes with the ability to gain immediate insight into their operations, optimize workflows, proactively manage risks, and improve overall business performance. By aligning with the strategic goals of the organization, teams can enhance workforce productivity, ensuring that their efforts are focused on executing the most essential tasks in a timely manner. The platform enables effective tracking, management, and prioritization of work requests, ensuring that each request is equipped with all the essential details for execution. Additionally, its seamless bi-directional integration with CRM systems, coupled with custom triggers, allows for the effortless capture of opportunity details, which is vital for planning client projects. Furthermore, the platform automates and regulates the different phases of the request lifecycle, such as submission, scoring, prioritization, routing, and approval, making the transition from requests to actionable projects, tasks, or work items much smoother. This all-encompassing strategy not only enhances operational efficiency but also promotes a culture of accountability and transparency throughout the organization, ultimately leading to better decision-making and project outcomes. By leveraging these capabilities, teams can adapt more readily to changes and challenges in the business environment.