Swell vs. Commerce Layer

MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.

Clazar is the leading Enterprise Cloud GTM Platform built to help cloud Go-to-Market teams list, transact, and scale revenue across AWS, Microsoft Azure, and Google Cloud marketplaces. Designed for modern SaaS and enterprise technology companies, Clazar unifies the entire cloud marketplace lifecycle into one powerful system, helping teams close deals faster, eliminate operational bottlenecks, and unlock exponential growth through hyperscaler channels. From compliant marketplace listings to private offer creation, contract execution, usage-based metering, and revenue reconciliation, Clazar automates every step of the cloud sales cycle with zero operational lift. Revenue teams can launch listings in days, generate private offers in minutes, and manage renewals and complex sales motions seamlessly, all from a single platform built for speed and scale. Clazar integrates directly with Salesforce and HubSpot, enabling sellers, partnerships leaders, RevOps, and finance teams to run marketplace and co-sell motions inside the tools they already use. With bi-directional sync between the CRM and cloud partner portals, teams gain real-time visibility into the pipeline, offer stages, billing, payouts, and forecasting. Clazar also empowers organizations to accelerate co-selling with hyperscalers by automating referrals, governance workflows, approval chains, and partner reporting. With embedded automation, advanced analytics dashboards, and enterprise-grade compliance, Clazar helps teams scale marketplace operations confidently without adding headcount. Trusted by 300+ high-growth companies, including Zapier, Supabase, Replit, Pinecone, Perplexity, Confluent, and Secureframe, Clazar is the platform powering the next generation of cloud marketplace success.

PayKings is a specialized high-risk payment processing company that provides merchant account services, payment gateways, and transaction management solutions for businesses operating in challenging or heavily regulated industries. The company focuses on helping merchants secure payment processing approvals when traditional financial institutions and payment providers may decline applications due to industry risk classifications. Its automated underwriting system accelerates the approval process, allowing many businesses to begin accepting payments within as little as 24 hours. PayKings supports more than 50 industries, including CBD, firearms, dating services, adult businesses, online gaming, nutraceuticals, travel, cryptocurrency, debt settlement, and other high-risk sectors. The platform offers a comprehensive suite of payment solutions, including online credit card processing, ACH transactions, recurring billing, mobile payments, virtual terminals, point-of-sale systems, and mail order or telephone order processing. Fraud prevention and chargeback management tools help merchants minimize transaction risks while protecting revenue streams. Flexible integration options support major payment gateways, shopping carts, eCommerce platforms, content management systems, and custom development environments through APIs and SDKs. Businesses benefit from dedicated account management, onboarding assistance, and support teams familiar with the unique challenges associated with high-risk industries. Transparent pricing structures and scalable service options accommodate organizations ranging from startups to high-volume enterprises. With extensive experience in high-risk payment processing, PayKings helps businesses secure reliable payment acceptance capabilities while maintaining compliance, security, and operational efficiency.

Paladin Point of Sale is an all-in-one retail solution built to help independent businesses streamline operations and improve performance. It combines in-store POS, mobile selling, and a ready-to-launch online store, allowing retailers to sell wherever their customers are. Paladin is tailored for specialized industries including hardware, lumber, pharmacy, feed and seed, and general retail. The system integrates EDI with national and regional distributors, helping stores manage inventory accurately without overstocking. Built-in tools support multi-store management, inventory tracking, and daily operations with ease. Paladin also provides managed cybersecurity services to safeguard business systems and sensitive customer information. Its intuitive interface allows store owners to manage operations without advanced technical skills. Dedicated account managers guide businesses through installation and setup for a smooth launch. With USA-based 24/7 support, help is always available when issues arise. Paladin operates on flexible monthly agreements with no long-term contracts or hidden fees. For more than 45 years, Paladin has focused on empowering local communities by supporting local retailers. It is a trusted partner designed to help independent stores run better and grow sustainably.

Apify offers a comprehensive platform for web scraping, browser automation, and data extraction at scale. The platform combines managed cloud infrastructure with a marketplace of over 10,000 ready-to-use automation tools called Actors, making it suitable for both developers building custom solutions and business users seeking turnkey data collection. Actors are serverless cloud programs that handle the technical complexities of modern web scraping: proxy rotation, CAPTCHA solving, JavaScript rendering, and headless browser management. Users can deploy pre-built Actors for popular use cases like scraping Amazon product data, extracting Google Maps listings, collecting social media content, or monitoring competitor pricing. For specialized needs, developers can build custom Actors using JavaScript, Python, or Crawlee, Apify's open-source web crawling library. The platform operates a developer marketplace where programmers publish and monetize their automation tools. Apify manages infrastructure, usage tracking, and monthly payouts, creating a revenue stream for thousands of active contributors. Enterprise features include 99.95% uptime SLA, SOC2 Type II certification, and full GDPR and CCPA compliance. The platform integrates with workflow automation tools like Zapier, Make, and n8n, supports LangChain for AI applications, and provides an MCP server that allows AI assistants to dynamically discover and execute Actors.

Bravo Store Systems — Built by Pawnbrokers, for Pawnbrokers With roots spanning five generations of pawnbroking, Bravo Store Systems builds software that powers the modern pawn business—fast, compliant, and connected. Created by pawnbrokers who know the realities of the counter, Bravo is more than a point-of-sale—it’s a platform designed to simplify work, protect profits, and keep every transaction audit-ready. Thousands of pawn and FFL operators trust Bravo every day to manage loans, buys, sales, and compliance with unmatched accuracy. The system unites everything—counter operations, eCommerce, reporting, and customer engagement—into one seamless experience. Key Advantages: • Predictive Pricing Estimator: Consistent, data-backed valuations that protect margins and reduce debate at the counter. • Task Manager: Replaces endless reports with role-based tasks that save 15–20 hours a week while ensuring nothing is missed.* • Compliance Confidence: e4473 validation at save, instant A&D posting, and digital retention—making your store audit-ready 24/7. • MobilePawn App: Customers can renew, make payments, and shop online anytime—keeping your store connected beyond the counter. • Pickup-First eCommerce: List once, sell in-store—driving visibility without losing foot traffic. Bravo helps you spend less time managing software and more time serving customers, growing revenue, and protecting your FFL and pawn license with confidence. From single-store independents to multi-store enterprises, Bravo delivers the ROI, reliability, and innovation today’s pawnbrokers need to stay ahead. Bravo Store Systems — Run faster. Lend smarter. Stay audit-ready 24/7.

Descartes Sellercloud is a powerful ecommerce growth platform built to provide end-to-end management of product catalogs, inventory, order processing, purchasing, fulfillment, and shipping through a single, integrated system. With over 350 seamless integrations across major marketplaces like Amazon, Shopify, Walmart, and Wayfair, Sellercloud enables sellers to reach a broader audience and open new revenue streams. Its robust automation capabilities help businesses eliminate manual workflows, reduce inventory discrepancies, and accelerate shipping, thereby increasing operational efficiency. Sellercloud’s flexible solutions accommodate diverse ecommerce models, including wholesale, retail, third-party logistics (3PL), FBA sellers, and refurbished product sellers, ensuring each business receives customized support. The platform is trusted by thousands of customers who have experienced significant improvements in growth, order accuracy, and process automation. Sellercloud assigns a dedicated product expert to every client, providing personalized onboarding and ongoing assistance to optimize success. Advanced features such as warehouse management, order rule engines, predictive purchasing, and reporting offer businesses deep control and visibility. Sellercloud also supports electronic data interchange (EDI) and a wide variety of payment gateways and shipping partners to cover all operational needs. Frequent product updates and an active community foster continuous innovation and collaboration among users. By consolidating ecommerce management in one place, Sellercloud empowers companies to automate the ordinary and focus on scaling their business effectively.

Ecwid by Lightspeed simplifies the process of incorporating an online store into any website or social media account. With a user base of hundreds of thousands of merchants across 175 countries, Ecwid provides all the necessary tools to connect with customers regardless of their location—be it in-person or via platforms like your website, Instagram, Facebook, Amazon, or Google Shopping. The platform offers a seamless point-of-sale system along with email marketing capabilities, enabling efficient management of marketing, sales, and inventory from virtually any location. Additionally, its dedicated mobile app ensures that business owners can stay connected and responsive to their customers at all times. This versatility makes Ecwid an invaluable asset for businesses looking to thrive in the digital marketplace.

Established in New York City in 1992, Runit specializes in cloud-based retail management systems, specifically designed for high-end fashion, footwear, and gift retail chains. Our versatile platform offers comprehensive support around the clock, enabling seamless integration of operations across various locations such as stores, warehouses, and online platforms. Runit RealTime Cloud is designed to cater to any size of retail chain, whether you operate three, fifty, or even more stores, enhancing various aspects of your business including ordering, distribution, customer service, payment processing, and e-commerce functionalities. Compatible with PC, Mac, and iPad, Runit RealTime Cloud allows you to utilize existing hardware, making it a practical solution for retailers. Our extensive experience, combined with a flexible subscription model, ensures affordability for businesses with limited budgets, as we do not impose any lengthy contracts or hefty upfront payments. Don't hesitate to reach out for a customized demo to explore how our solutions can transform your retail operations today!

Scotch serves as an all-encompassing operating system uniquely designed for liquor retailers, merging liquor-specific point of sale (POS), payment processing, back office operations, inventory oversight, ordering, receiving, analytics, and customer interaction tools into a unified platform. Unlike standard POS systems, Scotch caters to the distinct operational requirements of bottle shops, wine sellers, beer distributors, and liquor establishments by incorporating features such as case breaks, distributor invoice management, and the ability to handle thousands of SKUs from various suppliers. It ensures compliance with age verification, supports offline transactions, and offers real-time inventory monitoring. By optimizing transaction processes, this POS system empowers staff to finalize sales rapidly, enroll customers immediately, oversee rewards initiatives, manage split payments, secure transactions, and maintain a steady customer experience even during internet disruptions. Additionally, Scotch autonomously tracks parent-child inventory relationships, allowing retailers to sell any quantity—whether a single bottle, a six-pack, or multiple cases—while automatically updating related inventory types without requiring manual input or time-consuming end-of-day reconciliation. This streamlined approach significantly improves the shopping experience for retailers and customers, fostering better engagement and satisfaction. As a result, Scotch stands out in the market by not only enhancing operational efficiency but also contributing to a more enjoyable retail environment.