Switchboard vs. Admiral

The Switchboard™ content management system utilizes instantaneous data and in-depth analytics to strengthen personal relationships by providing the right product to the right customer at exactly the right time. Coates Group leads the charge in innovative technologies that are reshaping business-client interactions, gaining recognition for our skilled team, strategic partnerships, and forward-thinking solutions. By adopting a traditional customer-focused family business model, Coates exhibits agility similar to that of a start-up in an age characterized by swift data transformation. Our distinctive and comprehensive merchandising solutions are setting new standards in the digital signage industry. With a deep commitment to people, we are unafraid to pursue unconventional strategies. Our global presence, with six offices, comprises a vibrant mix of driven and cooperative professionals eager to challenge the status quo. We take great pride in continuously questioning industry norms to deliver outstanding outcomes, persistently striving for innovative advancements and enhancements in our services. This relentless pursuit of excellence fosters an environment where creativity and collaboration thrive.

Admiral, recognized as an Inc 5000 company, specializes in enhancing the relationships between online news and media publishers and their visitors while boosting revenue. Their Visitor Relationship Management (VRM) platform seamlessly integrates marketing automation, artificial intelligence, personalized content, and an interactive engagement layer to present optimal offers precisely when needed at each visitor interaction point. With a performance-based model, Admiral guarantees that publishers will see a net revenue increase. The features of Admiral VRM include: - Maximizing revenue through the leading tool for recovering adblock users. - Promoting and expanding paid subscription and donation initiatives. - Authenticating users with a managed registration wall, user accounts, and first-party data integration. - Increasing signups for email newsletters, social media engagement, and app downloads. - Compliance with GDPR and CCPA regulations through its Consent Management Platform (CMP). Admiral's technology provides robust analytics dashboards, journey builders for user experience, and tools for visitor segmentation and targeting. They also provide a free tag that publishers can implement on their website in just five minutes, granting immediate insights into potential revenue. The system's modules can be activated easily without coding, ensuring a streamlined and quick implementation process. Furthermore, Admiral offers dedicated support through Customer Love account managers to assist publishers in achieving their revenue goals. This comprehensive approach ensures that every aspect of visitor engagement is optimized for success.