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What is Synetiq?

Synetiq stands at the forefront of emotional data and marketing intelligence, serving more than 80 distinguished advertisers and their agencies across Europe. By integrating cutting-edge biometric technology with the latest insights from neuroscience, Synetiq seeks to drive business growth, strengthen brand identity, and increase consumer engagement. Businesses can uncover valuable insights regarding their audiences and competitors, learn from past experiences, ignite creativity, and effectively lower production expenses. Additionally, they can mitigate risks by safely testing concepts, gathering genuine feedback, prioritizing their most promising campaigns, and finding ways to enhance overall performance. This approach allows for improved operational efficiency, real-time adjustments to creative content, sustained competitive advantage, and vigilant monitoring of market dynamics. By employing advanced biometric sensors to capture brain activity, heart rates, skin responses, and eye movements, we are able to precisely identify and quantify human emotions. Every year, we meticulously assess thousands of consumers alongside various video advertisements through our standardized methodology. The rich data we collect not only functions as a dependable benchmark but also equips our clients to make well-informed decisions. Consequently, Synetiq establishes itself as an essential ally in navigating the intricate landscape of contemporary marketing, ensuring that clients are well-prepared to meet the challenges ahead. Embracing innovation, we continue to evolve our strategies to meet the ever-changing demands of the market.

What is Big Sofa Technologies?

Video serves as an unchanging wellspring of authenticity. Our cutting-edge technology enables the revelation and understanding of true human behaviors and experiences, facilitating the discovery of transformative opportunities in design, communication, and innovation. We transform video recordings captured in the natural settings of daily life into valuable data and content that nurtures empathy. By utilizing real-life situations, our Lifestream methodology transcends the biases found in conventional research techniques, presenting a revolutionary data source that reveals concealed insights from consumers nearly in real-time. Given that life is intricate and often chaotic, human actions frequently stem from subconscious patterns. Lifestream provides a window into everyday life, offering a profound understanding of genuine human experiences and behaviors in their natural settings. Our mobile capture methods and techniques guide you through the consumer journey, allowing you to observe authentic moments from their lives, thus enhancing your comprehension of their needs and preferences. This immersive strategy not only deepens the level of insights you gain but also cultivates more effective engagement and connection strategies. Ultimately, it paves the way for a richer understanding of consumer dynamics in various contexts.

Media

Media

Integrations Supported

Amazon Web Services (AWS)
Google Cloud Platform
Rackspace Cloud Files

Integrations Supported

Amazon Web Services (AWS)
Google Cloud Platform
Rackspace Cloud Files

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Synetiq

Date Founded

2014

Company Location

Hungary

Company Website

www.synetiq.net

Company Facts

Organization Name

Big Sofa Technologies

Date Founded

2012

Company Location

United Kingdom

Company Website

www.bigsofatech.com

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Computer Vision

Blob Detection & Analysis
Building Tools
Image Processing
Multiple Image Type Support
Reporting / Analytics Integration
Smart Camera Integration

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