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What is Synetiq?

Synetiq stands at the forefront of emotional data and marketing intelligence, serving more than 80 distinguished advertisers and their agencies across Europe. By integrating cutting-edge biometric technology with the latest insights from neuroscience, Synetiq seeks to drive business growth, strengthen brand identity, and increase consumer engagement. Businesses can uncover valuable insights regarding their audiences and competitors, learn from past experiences, ignite creativity, and effectively lower production expenses. Additionally, they can mitigate risks by safely testing concepts, gathering genuine feedback, prioritizing their most promising campaigns, and finding ways to enhance overall performance. This approach allows for improved operational efficiency, real-time adjustments to creative content, sustained competitive advantage, and vigilant monitoring of market dynamics. By employing advanced biometric sensors to capture brain activity, heart rates, skin responses, and eye movements, we are able to precisely identify and quantify human emotions. Every year, we meticulously assess thousands of consumers alongside various video advertisements through our standardized methodology. The rich data we collect not only functions as a dependable benchmark but also equips our clients to make well-informed decisions. Consequently, Synetiq establishes itself as an essential ally in navigating the intricate landscape of contemporary marketing, ensuring that clients are well-prepared to meet the challenges ahead. Embracing innovation, we continue to evolve our strategies to meet the ever-changing demands of the market.

What is CoolTool?

Investigate and validate the subconscious perceptions, thoughts, and emotions of consumers interacting with digital platforms on both desktop and mobile devices. By utilizing online webcam eye tracking technology, we can pinpoint the areas that capture consumer attention. Furthermore, online emotion assessment tools document the emotional responses elicited as users navigate through digital products. Implicit online testing helps reveal the underlying attitudes and beliefs that remain hidden from conscious awareness. Our groundbreaking product, UXReality, offers a holistic alternative to traditional usability laboratories by delivering a virtual research environment. This innovative tool supports UX research for both desktop and mobile platforms from remote locations, allowing users to gain insights through high-quality session recordings that provide a rare glimpse into the user's viewpoint. Moreover, the solution seamlessly incorporates AI-driven eye tracking, emotion analysis, and feedback surveys, which collectively enhance the depth of understanding regarding user experience. By adopting this method, not only is the quality of research improved, but the usability testing process is also made significantly more efficient and accessible to a wider range of researchers. This comprehensive approach enables a more nuanced exploration of consumer behavior in the digital landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Synetiq

Date Founded

2014

Company Location

Hungary

Company Website

www.synetiq.net

Company Facts

Organization Name

CoolTool

Date Founded

2011

Company Location

United States

Company Website

cooltool.com

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Emotion Recognition

Facial Emotions
Facial Expression Analysis
Machine Learning
Photo Emotions
Speech Emotions
Video Emotions
Written Text Emotions

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Survey

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

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