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What is Synetiq?

Synetiq stands at the forefront of emotional data and marketing intelligence, serving more than 80 distinguished advertisers and their agencies across Europe. By integrating cutting-edge biometric technology with the latest insights from neuroscience, Synetiq seeks to drive business growth, strengthen brand identity, and increase consumer engagement. Businesses can uncover valuable insights regarding their audiences and competitors, learn from past experiences, ignite creativity, and effectively lower production expenses. Additionally, they can mitigate risks by safely testing concepts, gathering genuine feedback, prioritizing their most promising campaigns, and finding ways to enhance overall performance. This approach allows for improved operational efficiency, real-time adjustments to creative content, sustained competitive advantage, and vigilant monitoring of market dynamics. By employing advanced biometric sensors to capture brain activity, heart rates, skin responses, and eye movements, we are able to precisely identify and quantify human emotions. Every year, we meticulously assess thousands of consumers alongside various video advertisements through our standardized methodology. The rich data we collect not only functions as a dependable benchmark but also equips our clients to make well-informed decisions. Consequently, Synetiq establishes itself as an essential ally in navigating the intricate landscape of contemporary marketing, ensuring that clients are well-prepared to meet the challenges ahead. Embracing innovation, we continue to evolve our strategies to meet the ever-changing demands of the market.

What is Creative|Spark?

Ipsos partners with leading brands and creative agencies during the full spectrum of the creative development process to design, evaluate, and enhance impactful campaigns that bolster brand visibility. Creative|Spark functions as a Creative Assessment tool that streamlines the creative process, allowing advertisers and agencies to quickly comprehend, evaluate, and improve their creative outputs to foster brand growth. This cutting-edge solution is currently available in various countries, including Argentina, Australia, Brazil, Canada, Denmark, France, Germany, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, the United Kingdom, and the United States, with future expansions to more regions anticipated. Creative|Spark assesses how effectively your creative content captures and sustains Branded Attention, while also measuring its effects on both short-term and long-term brand performance through a unique combination of cognitive responses, lingering sentiments, and immediate emotional feedback, all reinforced by metrics validated against sales data. Moreover, the platform can deliver actionable insights in as little as 24 hours, facilitating swift decision-making. This rapid reporting enables brands to quickly adjust their strategies based on the most recent evaluations of creative performance, ensuring they remain competitive and responsive in a dynamic marketplace. By leveraging such insights, brands can continually optimize their campaigns for maximum impact and engagement.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$5,900

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Webinars
Online Training

Company Facts

Organization Name

Synetiq

Date Founded

2014

Company Location

Hungary

Company Website

www.synetiq.net

Company Facts

Organization Name

Ipsos

Date Founded

1975

Company Location

France

Company Website

www.ipsos.digital/creative-spark

Categories and Features

Market Research

Not specified

Categories and Features

Market Research

Not specified

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