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What is Synetiq?
Synetiq stands at the forefront of emotional data and marketing intelligence, serving more than 80 distinguished advertisers and their agencies across Europe. By integrating cutting-edge biometric technology with the latest insights from neuroscience, Synetiq seeks to drive business growth, strengthen brand identity, and increase consumer engagement. Businesses can uncover valuable insights regarding their audiences and competitors, learn from past experiences, ignite creativity, and effectively lower production expenses. Additionally, they can mitigate risks by safely testing concepts, gathering genuine feedback, prioritizing their most promising campaigns, and finding ways to enhance overall performance. This approach allows for improved operational efficiency, real-time adjustments to creative content, sustained competitive advantage, and vigilant monitoring of market dynamics. By employing advanced biometric sensors to capture brain activity, heart rates, skin responses, and eye movements, we are able to precisely identify and quantify human emotions. Every year, we meticulously assess thousands of consumers alongside various video advertisements through our standardized methodology. The rich data we collect not only functions as a dependable benchmark but also equips our clients to make well-informed decisions. Consequently, Synetiq establishes itself as an essential ally in navigating the intricate landscape of contemporary marketing, ensuring that clients are well-prepared to meet the challenges ahead. Embracing innovation, we continue to evolve our strategies to meet the ever-changing demands of the market.
What is MicroTracker?
Create an annual tracking agenda measured in minutes that offers a continuous, objective snapshot over time. With each new wave, you can introduce a more complex layer of data to enrich your research findings. By utilizing integrated data visualization tools, you can compare different waves and filter results to hone in on particular sets of data or responses. Conducting regular surveys right after a launch will enhance your awareness tracking studies (ATUs), facilitating rapid, informed decision-making and the flexibility to modify strategies when needed. It's crucial to remain agile, as unexpected changes can arise at any moment. The adaptable and modular question formats allow you to introduce new inquiries and explore deeper insights gathered from extensive tracking efforts or in response to abrupt market changes. Additionally, consistently tracking a core set of key performance indicators (KPIs) each month throughout the product's lifecycle helps you maintain a competitive edge in evolving markets. This thorough approach not only keeps you informed but also allows you to dynamically respond to shifts in the market landscape, ensuring your strategies remain effective and relevant. Over time, this methodology can significantly enhance your understanding of market trends and consumer behavior.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Synetiq
Date Founded
2014
Company Location
Hungary
Company Website
www.synetiq.net
Company Facts
Organization Name
InCrowd
Date Founded
2010
Company Location
United States
Company Website
incrowdnow.com/products/microtracker/
Categories and Features
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management
Categories and Features
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management