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What is Synthio?

Vertify's Data Quality Analysis delivers valuable insights into the state of marketing's essential asset, the contact database. Referred to as the Synthio Data Quality Analysis, this evaluation assesses the reliability of your email addresses, reveals the percentage of contacts who have moved to new companies, and highlights potential contacts that might be missing from your marketing records. Furthermore, Vertify's Synthio solution integrates effortlessly with leading Customer Relationship Management (CRM) and Marketing Automation Platforms (MAP), facilitating processes like data cleansing, enrichment, and acquisition. This integration not only guarantees that your contact database stays accurate but also ensures it is consistently updated, thereby maximizing the efficacy of your marketing initiatives. By maintaining high data quality, businesses can make more informed decisions and foster stronger customer relationships.

What is MatchX?

MatchX is a next-generation AI-powered data management platform engineered to deliver excellence in data quality, matching, and compliance across diverse sectors. It empowers organizations to seamlessly ingest and transform data from any source—whether batch or real-time—with AI-driven schema mapping, OCR-based document extraction, and metadata recognition. The platform’s automated anomaly detection and self-learning AI continuously profile and validate data, correcting errors before they impact decisions. MatchX also excels in resolving duplicates and reconciling records through sophisticated phonetic, fuzzy, and semantic matching techniques, tailored to handle cross-language and non-standard characters. By connecting structured and unstructured data, the system creates unified, context-aware views that support data-driven insights and operational agility. Its comprehensive compliance tools, including lineage tracking, audit trails, and role-based access control, ensure governance readiness. MatchX is scalable to millions of records and real-time data streams, making it suitable for enterprises of all sizes. Industries from healthcare and finance to retail and government benefit from tailored solutions like patient record deduplication, KYC data cleansing, and contract validation. Leveraging NVIDIA AI frameworks further enhances MatchX’s precision and profiling capabilities. Overall, MatchX transforms messy, fragmented data into a reliable strategic asset that drives smarter business decisions and competitive advantage.