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What is TAWNY?

We combine data on physical movement, emotional responses, and attentional focus to explore human behavior on both a collective and individual level. Our cutting-edge technology allows for the real-time interpretation of complex emotional states and behaviors, using simple camera equipment. We offer a range of solutions, both off-the-shelf and customized, developed in partnership with esteemed clients and organizations across multiple industries. Our sophisticated algorithms can process all types of video data, whether sourced from pre-recorded clips or live streams from high-definition industrial cameras or standard webcams. This adaptability guarantees that we can cater to a wide array of needs in various applications, ensuring our clients receive the most relevant insights. Ultimately, we strive to enhance understanding of human interactions in a fast-paced world.

What is Realeyes?

Evaluating how humans focus and emotionally respond to advertisements is crucial for maximizing both creative impact and media efficiency. Our emotion classification system is distinguished by its remarkable accuracy, bolstered by a culturally relevant and comprehensive AI training dataset. In today's world, which is rife with distractions, leading brands utilize Realeyes to refine their advertising strategies and ensure they capture the utmost attention of viewers. We meticulously assess the attention levels and emotional responses of your target demographic as they interact with your content on their personal devices. Realeyes employs an AI-powered platform recognized as the most sophisticated in the field, using webcams to monitor viewer engagement in a manner similar to human observation, which enhances the reliability of the data collected. The Audience Retention algorithm, calibrated with real-world performance metrics from advertisers and collaborators, guarantees its precision. Originally developed from insights gathered from over 200 advertisements across seven diverse markets, this algorithm achieves an impressive 85% correlation with actual video view-through rates, demonstrating its effectiveness. By leveraging this rich data, brands can fundamentally enhance their advertising approaches and forge deeper connections with their audiences, ultimately leading to more impactful campaigns. This level of insight allows for continual refinement and adaptation of advertising strategies to meet ever-changing consumer behaviors and preferences.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TAWNY

Date Founded

2017

Company Location

Germany

Company Website

www.tawny.ai

Company Facts

Organization Name

Realeyes

Date Founded

2007

Company Location

United Kingdom

Company Website

www.realeyesit.com

Categories and Features

Computer Vision

Blob Detection & Analysis
Building Tools
Image Processing
Multiple Image Type Support
Reporting / Analytics Integration
Smart Camera Integration

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

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