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What is TOMIA?

To effectively manage financial risks and safeguard their reputations, it is essential for operators to address fraud in real-time, particularly in relation to roaming and international calls. Although many telecom providers have set up various preventative measures against fraud, the advent of new technologies reveals further weaknesses that require attention. The integration of defenses against these emerging threats is often a gradual process, causing operators to shift from conventional offline methods to leveraging network enforcement capabilities that can immediately stop fraudulent calls in progress. Systems based on Call Detail Records (CDRs), which depend on successful call logs, tend to neglect failed call attempts, which confines their effectiveness to a more reactive approach. Consequently, there is a growing urgency for operators to take proactive steps to tackle fraudulent activities throughout every phase of the calling process. For example, by monitoring the volume of call attempts made to known black-listed numbers, operators can effectively identify and intercept PBX hacked devices, as fraudsters often cycle through numerous numbers before achieving a successful connection. Additionally, this forward-thinking strategy allows for the detection of behavioral patterns that may signal larger fraud operations, thereby bolstering overall security measures. As fraud continues to evolve, the need for innovative solutions becomes increasingly vital for the telecommunications industry.

What is HUMAN Ad Fraud Sensor?

HUMAN's Ad Fraud Sensor for Platforms provides prompt and thorough analysis of sampled impressions, enabling your platform to eliminate sources of fraud effectively. By disrupting the tactics used by fraudsters, particularly those utilizing sophisticated bots in the programmatic environment, this tool helps maintain the integrity of your inventory, improve your platform's standing, and protect your revenue. It provides clear insights into supply sources that generate invalid traffic, ensuring transparency and accountability. Capable of identifying invalid traffic (IVT) across a range of formats such as desktop, mobile web, mobile in-app, audio, and connected TV, it enhances the performance and value of your inventory in the digital marketplace. Moreover, the HUMAN Ad Fraud Sensor is part of an all-encompassing Advertising Protection Package designed to safeguard your inventory. This tailored solution not only delivers real-time data but also strengthens your platform against the continuously changing threats found in the digital advertising landscape, thus ensuring long-term sustainability and trust for your clients. Ultimately, integrating this tool can lead to a more reliable advertising ecosystem for all stakeholders.

Media

Media

Integrations Supported

Human Defense Platform

Integrations Supported

Human Defense Platform

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TOMIA

Date Founded

1999

Company Location

United States

Company Website

tomiaglobal.com/real-time-anti-fraud-raf

Company Facts

Organization Name

HUMAN

Date Founded

2012

Company Location

United States

Company Website

www.humansecurity.com/platform/solutions/ad-fraud-sensor-platforms

Categories and Features

Fraud Detection

Access Security Management
Check Fraud Monitoring
Custom Fraud Parameters
For Banking
For Crypto
For Insurance Industry
For eCommerce
Internal Fraud Monitoring
Investigator Notes
Pattern Recognition
Transaction Approval

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

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