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What is TagControl?

Integrating tags into your website can unintentionally expose your data to numerous unknown vendors, making it essential to pinpoint which tags may jeopardize your security and enable swift blocking of those threats. While marketing professionals utilize martech tools to optimize their digital initiatives, each new tool can inadvertently invite various unidentified vendors to access sensitive information. By viewing the accompanying video, you can learn how TagControl effectively mitigates these risks. For many businesses, especially large enterprises, the marketing team operates with a complex martech stack filled with these embedded tags. Although these tags provide vendors with access to necessary data, they also often open the door to other unrecognized entities. Hidden within the code of tags provided by martech vendors are additional piggyback tags that can allow partner companies to obtain user data without explicit consent from the users themselves. Such piggyback tags not only raise security concerns but can also lead to potential breaches of privacy regulations and adversely affect user experience. Therefore, it is imperative to stay informed about these challenges to preserve both data security and user trust, ensuring that your digital marketing efforts do not compromise the integrity of user information.

What is Mediahawk?

Mediahawk offers user-friendly call tracking and marketing analysis software that delivers real-time, precise insights into your marketing effectiveness. With Mediahawk, you can confidently link sales to specific marketing campaigns or channels, enabling you to swiftly pinpoint the activities that drive leads and revenue. Gain in-depth knowledge of the marketing efforts and sources that yield your highest quality prospects. Additionally, you can analyze the complete purchasing journey of your customers, including their phone interactions, allowing for the optimization of your marketing strategies. By recognizing the website pages that callers engage with before, during, and after their calls, you can significantly enhance your site's conversion rates. Furthermore, you can seamlessly integrate Mediahawk with your preferred marketing technology tools, such as Google, Facebook, HubSpot, and Salesforce, which will not only simplify your reporting process but also enhance your overall efficiency in marketing operations. This comprehensive approach ensures that you can effectively leverage data to refine your marketing initiatives.

Media

Media

Integrations Supported

DenGro
Stackreaction

Integrations Supported

DenGro
Stackreaction

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

£179 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Crownpeak

Date Founded

2001

Company Location

United States

Company Website

www.crownpeak.com/products/monitoring-solutions/tagcontrol

Company Facts

Organization Name

Mediahawk

Date Founded

2002

Company Location

United Kingdom

Company Website

www.mediahawk.co.uk

Categories and Features

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

Categories and Features

Call Tracking

CRM
Call Log
Call Recording
Call Routing
Caller Identification
Campaign Management
Conversion Tracking
IVR / Voice Recognition
Keyword Tracking

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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