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What is Lumen by Talkwalker?

Lumen by Talkwalker is a social listening, media monitoring, and consumer intelligence platform built to help brands understand conversations, protect reputation, and make faster business decisions. The platform represents the next chapter of Talkwalker as it moves closer to Hootsuite while keeping the same data, reports, workflows, and integrations. Lumen by Talkwalker monitors conversations across social, digital, media, and AI channels so teams can identify trends, customer insights, risks, and competitive shifts before they become harder to manage. Its social listening capabilities make social data more accessible across teams and help organizations understand brand sentiment, consumer behavior, and market conversations. Its media monitoring tools help PR and communications teams measure brand performance, monitor coverage, and build stronger PR and content strategies. Its social benchmarking tools allow brands to compare performance against competitors and industry standards. The platform supports business goals such as marketing strategy, product development, media relations, consumer engagement, loyalty, and sales growth. PR teams can use Lumen by Talkwalker to protect reputation and mitigate crises, while social marketing teams can identify trends, measure campaigns, and optimize strategy. Consumer insights teams can uncover unmet customer needs and build innovation programs around real market signals. Agencies can use the platform to showcase data, strengthen recommendations, and win or retain clients. By combining social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, competitor tracking, and consumer intelligence, Lumen by Talkwalker helps organizations see what others miss and act with confidence.

What is Ara?

Digital engagement relies heavily on tools like Web Crawler and Social Media Listener. The Social Media Listener functionality enables users to specify keywords on Twitter, track trending hashtags on Instagram, and observe relevant discussions on Facebook. With the Online Media Monitoring feature, you can select your preferred news sites, and Ara will adeptly collect and document their content. The Sentiment Analysis function offers valuable insights into public conversations, highlighting not only the discussion topics but also the emotional context behind them. With the Content Parser, Ara expertly removes irrelevant information from online sources, ensuring you only receive crucial articles devoid of unnecessary metadata. Users can utilize the Bookmark feature to save and categorize their favorite articles or social media threads for future reference. Our dedicated support team is available to provide assistance from the setup phase through continuous usage, guaranteeing a smooth experience. We take pride in offering comprehensive and efficient data solutions tailored to fulfill your unique needs. Our custom-designed services cater specifically to the requirements of each organization, ensuring optimal effectiveness. Furthermore, our managed services are grounded in proven expertise and a commitment to support, allowing businesses to thrive in the digital landscape. This comprehensive approach guarantees that every aspect of your digital engagement strategy is addressed with the utmost care and precision.

Media

Media

Integrations Supported

Facebook
X (Twitter)
Audiense
Axis LMS
Cerby
Conductor
Data Virtuality
Desktop.com
Google Analytics
Gradient Works
Hootsuite
Netino
OwlyGPT
RingCentral RingCX
Tableau
Upfluence

Integrations Supported

Facebook
X (Twitter)
Instagram

API Availability

API Availability

Pricing Information

$9,600 per year
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Talkwalker

Date Founded

2009

Company Location

Luxembourg

Company Website

www.talkwalker.com

Company Facts

Organization Name

Xquisite Informatics

Date Founded

2016

Company Location

Indonesia

Company Website

www.xqinformatics.com

Categories and Features

AI Review Management

Not specified

Brand Monitoring

Not specified

Pricing Optimization

Not specified

Reputation Management

Campaign Management
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

Review Management

Not specified

Sentiment Analysis

Not specified

Social Listening

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Engagement Tracking
Influencer Tracking

Categories and Features

Social Media Analytics Tools

Campaign Analytics
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

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