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What is Lumen by Talkwalker?

Lumen by Talkwalker is a social listening, media monitoring, and consumer intelligence platform built to help brands understand conversations, protect reputation, and make faster business decisions. The platform represents the next chapter of Talkwalker as it moves closer to Hootsuite while keeping the same data, reports, workflows, and integrations. Lumen by Talkwalker monitors conversations across social, digital, media, and AI channels so teams can identify trends, customer insights, risks, and competitive shifts before they become harder to manage. Its social listening capabilities make social data more accessible across teams and help organizations understand brand sentiment, consumer behavior, and market conversations. Its media monitoring tools help PR and communications teams measure brand performance, monitor coverage, and build stronger PR and content strategies. Its social benchmarking tools allow brands to compare performance against competitors and industry standards. The platform supports business goals such as marketing strategy, product development, media relations, consumer engagement, loyalty, and sales growth. PR teams can use Lumen by Talkwalker to protect reputation and mitigate crises, while social marketing teams can identify trends, measure campaigns, and optimize strategy. Consumer insights teams can uncover unmet customer needs and build innovation programs around real market signals. Agencies can use the platform to showcase data, strengthen recommendations, and win or retain clients. By combining social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, competitor tracking, and consumer intelligence, Lumen by Talkwalker helps organizations see what others miss and act with confidence.

What is BrandBastion?

BrandBastion plays a crucial role in enhancing listening and responsiveness across social media channels, with the goal of boosting both sales and brand reputation by enabling you to understand your audience's preferences and react suitably during pivotal moments. The platform proficiently filters detrimental comments—including spam, discriminatory language, and attacks on your brand—according to your customized moderation settings. Furthermore, it provides notifications for pressing issues, such as sudden increases in negative sentiment or unexpected events that necessitate prompt attention. By analyzing social media engagement, BrandBastion allows you to assess the effectiveness of your advertisements and organic content, uncovering harmful remarks, threats, and rival promotions that could influence your brand's image. It also seeks out engagement opportunities by addressing customer questions, complaints, and feedback, while drawing attention to urgent matters like technical difficulties and negative perceptions that could harm your brand's reputation. Ultimately, BrandBastion arms you with critical insights and optimization recommendations, ensuring your social media strategies are not only resilient but also positioned for long-term success. With its comprehensive tools, you can confidently navigate the complexities of social media interactions and enhance your overall brand communication.

Media

Media

Integrations Supported

Facebook
X (Twitter)
Audiense
Axis LMS
Cerby
Conductor
Data Virtuality
Desktop.com
Google Analytics
Gradient Works
Hootsuite
Netino
OwlyGPT
RingCentral RingCX
Tableau
Upfluence

Integrations Supported

Facebook
X (Twitter)
Dataddo
Facebook Messenger
Instagram
YouTube

API Availability

API Availability

Pricing Information

$9,600 per year
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Talkwalker

Date Founded

2009

Company Location

Luxembourg

Company Website

www.talkwalker.com

Company Facts

Organization Name

BrandBastion

Date Founded

2013

Company Location

Finland

Company Website

www.brandbastion.com

Categories and Features

AI Review Management

Not specified

Brand Monitoring

Not specified

Pricing Optimization

Not specified

Reputation Management

Campaign Management
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

Review Management

Not specified

Sentiment Analysis

Not specified

Social Listening

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Engagement Tracking
Influencer Tracking

Categories and Features

Sentiment Analysis

Not specified

Social Media Management

Customer Engagement
Reporting/Analytics

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