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What is Lumen by Talkwalker?

Lumen by Talkwalker is a social listening, media monitoring, and consumer intelligence platform built to help brands understand conversations, protect reputation, and make faster business decisions. The platform represents the next chapter of Talkwalker as it moves closer to Hootsuite while keeping the same data, reports, workflows, and integrations. Lumen by Talkwalker monitors conversations across social, digital, media, and AI channels so teams can identify trends, customer insights, risks, and competitive shifts before they become harder to manage. Its social listening capabilities make social data more accessible across teams and help organizations understand brand sentiment, consumer behavior, and market conversations. Its media monitoring tools help PR and communications teams measure brand performance, monitor coverage, and build stronger PR and content strategies. Its social benchmarking tools allow brands to compare performance against competitors and industry standards. The platform supports business goals such as marketing strategy, product development, media relations, consumer engagement, loyalty, and sales growth. PR teams can use Lumen by Talkwalker to protect reputation and mitigate crises, while social marketing teams can identify trends, measure campaigns, and optimize strategy. Consumer insights teams can uncover unmet customer needs and build innovation programs around real market signals. Agencies can use the platform to showcase data, strengthen recommendations, and win or retain clients. By combining social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, competitor tracking, and consumer intelligence, Lumen by Talkwalker helps organizations see what others miss and act with confidence.

What is Competitive Compass?

Start by assessing the strengths and weaknesses of your marketing communications effectiveness through a comparative analysis with your competitors. This pivotal action sets the groundwork for a successful marketing communication strategy. Our cutting-edge AI technology can deliver a thorough overview of your brand within a mere 72 hours. This overview not only serves as a solid foundation for your marketing communications strategy but also acts as a valuable asset in client meetings, showcasing your capability in data analysis. Collaborating with marketing experts and leveraging over a century of combined knowledge, we have developed key metrics to effectively measure marketing performance. By continuously tracking your brand’s performance, you gain clearer insights into your marketing ROI, which acts as a guide for making well-informed strategic decisions by highlighting opportunities for growth, understanding factors that drive success, and identifying areas in need of enhancement. Additionally, you can evaluate your brand's performance relative to up to four competitors, granting you a more comprehensive view of your competitive landscape. This in-depth analysis not only equips you with the insights necessary to implement strategic adjustments but also empowers your marketing efforts to reach new heights of effectiveness and success. Ultimately, staying ahead in this competitive landscape demands ongoing evaluation and adaptation to ensure sustained growth.

Media

Media

Integrations Supported

Audiense
Axis LMS
Cerby
Conductor
Data Virtuality
Desktop.com
Facebook
Google Analytics
Gradient Works
Hootsuite
Netino
OwlyGPT
RingCentral RingCX
Tableau
Upfluence
X (Twitter)

Integrations Supported

Microsoft Power BI

API Availability

API Availability

Pricing Information

$9,600 per year
Free Trial Offered?

Pricing Information

$79 per user per month
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Webinars
Online Training

Company Facts

Organization Name

Talkwalker

Date Founded

2009

Company Location

Luxembourg

Company Website

www.talkwalker.com

Company Facts

Organization Name

My Telescope

Date Founded

2018

Company Location

Sweden

Company Website

www.mytelescope.io

Categories and Features

AI Review Management

Not specified

Brand Monitoring

Not specified

Pricing Optimization

Not specified

Reputation Management

Campaign Management
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

Review Management

Not specified

Sentiment Analysis

Not specified

Social Listening

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Engagement Tracking
Influencer Tracking

Categories and Features

Competitive Intelligence

Benchmarking
Competing Product Analysis
Trend Analysis

Market Research

Benchmarking
Data Management
Statistical Analysis

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