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What is Lumen by Talkwalker?

Lumen by Talkwalker is a social listening, media monitoring, and consumer intelligence platform built to help brands understand conversations, protect reputation, and make faster business decisions. The platform represents the next chapter of Talkwalker as it moves closer to Hootsuite while keeping the same data, reports, workflows, and integrations. Lumen by Talkwalker monitors conversations across social, digital, media, and AI channels so teams can identify trends, customer insights, risks, and competitive shifts before they become harder to manage. Its social listening capabilities make social data more accessible across teams and help organizations understand brand sentiment, consumer behavior, and market conversations. Its media monitoring tools help PR and communications teams measure brand performance, monitor coverage, and build stronger PR and content strategies. Its social benchmarking tools allow brands to compare performance against competitors and industry standards. The platform supports business goals such as marketing strategy, product development, media relations, consumer engagement, loyalty, and sales growth. PR teams can use Lumen by Talkwalker to protect reputation and mitigate crises, while social marketing teams can identify trends, measure campaigns, and optimize strategy. Consumer insights teams can uncover unmet customer needs and build innovation programs around real market signals. Agencies can use the platform to showcase data, strengthen recommendations, and win or retain clients. By combining social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, competitor tracking, and consumer intelligence, Lumen by Talkwalker helps organizations see what others miss and act with confidence.

What is Hootsuite?

Navigating the world of social media business can be chaotic and unpredictable. This is why numerous brands turn to Hootsuite for their tools and expertise to streamline the process. With Hootsuite, you can create outstanding social campaigns, provide exceptional social commerce experiences, and efficiently handle all customer interactions from a single platform. The platform allows you to schedule posts seamlessly across various social media channels such as Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube, while enabling you to manage both organic and paid content in conjunction. Additionally, it simplifies the tracking of customer dialogues, enhances collaboration within your organization by breaking down barriers, and offers real-time insights from social media to inform crucial business choices—all from one user-friendly dashboard. Furthermore, Hootsuite equips you with expert certifications, training, and coaching tailored to social marketing, social listening, customer service, and social commerce, ensuring you maximize your social media potential. By leveraging Hootsuite, you can elevate your social media strategy and achieve greater business success.

Media

Media

Integrations Supported

Audiense
Axis LMS
Desktop.com
Facebook
OwlyGPT
Upfluence
X (Twitter)
4ALLPORTAL
Authy
Beekeeper
Mintent
PeakMetrics
Slintel
Sugar Sell
Tability
Tailwind
Uberflip
Weibo
Zapier

Integrations Supported

Audiense
Axis LMS
Desktop.com
Facebook
OwlyGPT
Upfluence
X (Twitter)
4ALLPORTAL
Authy
Beekeeper
Mintent
PeakMetrics
Slintel
Sugar Sell
Tability
Tailwind
Uberflip
Weibo
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

$9,600 per year
Free Version
Free Trial Offered?

Pricing Information

$99 per month
Professional @ $99/month - 1 user / 10 social profiles
Team @ $249/month - 3 users / 20 social profiles
Enterprise - contact for pricing
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Talkwalker

Date Founded

2009

Company Location

Luxembourg

Company Website

www.talkwalker.com

Company Facts

Organization Name

Hootsuite

Date Founded

2008

Company Location

Canada

Company Website

www.hootsuite.com

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Pricing Optimization

Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning

Reputation Management

Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label

Review Management

Campaign Management
Dashboard
Negative Feedback Management
Response Management
Review Monitoring
Review Notification
Review Request
Sentiment Analysis
Social Sharing
White Label

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

Reputation Management

Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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