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What is Lumen by Talkwalker?

Lumen by Talkwalker is a social listening, media monitoring, and consumer intelligence platform built to help brands understand conversations, protect reputation, and make faster business decisions. The platform represents the next chapter of Talkwalker as it moves closer to Hootsuite while keeping the same data, reports, workflows, and integrations. Lumen by Talkwalker monitors conversations across social, digital, media, and AI channels so teams can identify trends, customer insights, risks, and competitive shifts before they become harder to manage. Its social listening capabilities make social data more accessible across teams and help organizations understand brand sentiment, consumer behavior, and market conversations. Its media monitoring tools help PR and communications teams measure brand performance, monitor coverage, and build stronger PR and content strategies. Its social benchmarking tools allow brands to compare performance against competitors and industry standards. The platform supports business goals such as marketing strategy, product development, media relations, consumer engagement, loyalty, and sales growth. PR teams can use Lumen by Talkwalker to protect reputation and mitigate crises, while social marketing teams can identify trends, measure campaigns, and optimize strategy. Consumer insights teams can uncover unmet customer needs and build innovation programs around real market signals. Agencies can use the platform to showcase data, strengthen recommendations, and win or retain clients. By combining social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, competitor tracking, and consumer intelligence, Lumen by Talkwalker helps organizations see what others miss and act with confidence.

What is Keyhole?

Keyhole provides marketers with the tools they need to assess and enhance their influence on social media platforms. Its offerings, which include social listening capabilities, influencer tracking, and comprehensive social media analytics, empower marketers to refine their marketing strategies and transparently demonstrate their performance to clients and colleagues. The user-friendly dashboard allows for quick report generation and sharing, leading to significant time savings throughout the year. Additionally, the Influencer metrics feature enables users to delve into discussions surrounding their hashtags, allowing for analysis based on geo-location and specific keywords found in influencers' bios. Engaging with these influencers can lead to increased interaction and improved return on investment in marketing efforts. Moreover, influencers can be categorized based on their visibility and levels of engagement, providing further insights. The analytics dashboard also features a word cloud that highlights the hashtags that are most frequently associated with your primary hashtag, aiding in the identification of pertinent hashtags for your campaign and uncovering new opportunities for growth. This comprehensive approach ensures that marketers can maximize their outreach and effectiveness.

Media

Media

Integrations Supported

Facebook
X (Twitter)
Audiense
Axis LMS
Cerby
Conductor
Data Virtuality
Desktop.com
Google Analytics
Gradient Works
Hootsuite
Netino
OwlyGPT
RingCentral RingCX
Tableau
Upfluence

Integrations Supported

Facebook
X (Twitter)
Instagram
TikTok
YouTube

API Availability

API Availability

Has API

Pricing Information

$9,600 per year
Free Trial Offered?

Pricing Information

$49 per month
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS
Android
iPhone

Customer Service / Support

Standard Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Talkwalker

Date Founded

2009

Company Location

Luxembourg

Company Website

www.talkwalker.com

Company Facts

Organization Name

Keyhole

Date Founded

2009

Company Location

Canada

Company Website

keyhole.co

Categories and Features

AI Review Management

Not specified

Brand Monitoring

Not specified

Pricing Optimization

Not specified

Reputation Management

Campaign Management
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

Review Management

Not specified

Sentiment Analysis

Not specified

Social Listening

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Engagement Tracking
Influencer Tracking

Categories and Features

Brand Monitoring

Not specified

Influencer Marketing

CRM
Campaign Management
Social Media Monitoring

Social Listening

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Sentiment Analysis
Trend Tracking

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