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What is Lumen by Talkwalker?

Lumen by Talkwalker is a social listening, media monitoring, and consumer intelligence platform built to help brands understand conversations, protect reputation, and make faster business decisions. The platform represents the next chapter of Talkwalker as it moves closer to Hootsuite while keeping the same data, reports, workflows, and integrations. Lumen by Talkwalker monitors conversations across social, digital, media, and AI channels so teams can identify trends, customer insights, risks, and competitive shifts before they become harder to manage. Its social listening capabilities make social data more accessible across teams and help organizations understand brand sentiment, consumer behavior, and market conversations. Its media monitoring tools help PR and communications teams measure brand performance, monitor coverage, and build stronger PR and content strategies. Its social benchmarking tools allow brands to compare performance against competitors and industry standards. The platform supports business goals such as marketing strategy, product development, media relations, consumer engagement, loyalty, and sales growth. PR teams can use Lumen by Talkwalker to protect reputation and mitigate crises, while social marketing teams can identify trends, measure campaigns, and optimize strategy. Consumer insights teams can uncover unmet customer needs and build innovation programs around real market signals. Agencies can use the platform to showcase data, strengthen recommendations, and win or retain clients. By combining social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, competitor tracking, and consumer intelligence, Lumen by Talkwalker helps organizations see what others miss and act with confidence.

What is Measure Studio?

Utilize powerful social media analytics and insights to effectively oversee your performance metrics. Discover actionable insights that foster better content creation instead of being bogged down by complex spreadsheets. Quickly assess and compare your results against key benchmarks for every post, video, and story. Streamline social media reporting with immediate, customizable slides that you can update whenever needed. Personalize your experience by concentrating on critical metrics that highlight what truly counts. Esteemed by brands, media outlets, and agencies around the globe, this tool delivers cohesive data for social content, benefiting both publishers and companies. Explore and categorize analytics from various social media channels with ease. An agile artificial intelligence keeps you ahead in the fluid digital landscape. Effortlessly manage posts across multiple accounts to ensure smooth reporting. Download your data instantly from any location to maintain flexibility. Craft tailored social media dashboards and create presentation decks with just one click. Enhance your performance benchmarking by consolidating all your social media insights into a single, easily accessible platform, improving your overarching strategy and decision-making process. Furthermore, this comprehensive approach allows for better adaptability to market trends, ensuring that your strategies remain relevant and effective.

Media

Media

Integrations Supported

Facebook
X (Twitter)
Audiense
Axis LMS
Cerby
Conductor
Data Virtuality
Desktop.com
Google Analytics
Gradient Works
Hootsuite
Instagram
LinkedIn
Netino
OwlyGPT
RingCentral RingCX
Snapchat
Tableau
Upfluence
YouTube

Integrations Supported

Facebook
X (Twitter)
Audiense
Axis LMS
Cerby
Conductor
Data Virtuality
Desktop.com
Google Analytics
Gradient Works
Hootsuite
Instagram
LinkedIn
Netino
OwlyGPT
RingCentral RingCX
Snapchat
Tableau
Upfluence
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

$9,600 per year
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Talkwalker

Date Founded

2009

Company Location

Luxembourg

Company Website

www.talkwalker.com

Company Facts

Organization Name

Measure Studio

Company Location

United States

Company Website

www.measure.studio/

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Pricing Optimization

Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning

Reputation Management

Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label

Review Management

Campaign Management
Dashboard
Negative Feedback Management
Response Management
Review Monitoring
Review Notification
Review Request
Sentiment Analysis
Social Sharing
White Label

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

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