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What is Lumen by Talkwalker?

Lumen by Talkwalker is a social listening, media monitoring, and consumer intelligence platform built to help brands understand conversations, protect reputation, and make faster business decisions. The platform represents the next chapter of Talkwalker as it moves closer to Hootsuite while keeping the same data, reports, workflows, and integrations. Lumen by Talkwalker monitors conversations across social, digital, media, and AI channels so teams can identify trends, customer insights, risks, and competitive shifts before they become harder to manage. Its social listening capabilities make social data more accessible across teams and help organizations understand brand sentiment, consumer behavior, and market conversations. Its media monitoring tools help PR and communications teams measure brand performance, monitor coverage, and build stronger PR and content strategies. Its social benchmarking tools allow brands to compare performance against competitors and industry standards. The platform supports business goals such as marketing strategy, product development, media relations, consumer engagement, loyalty, and sales growth. PR teams can use Lumen by Talkwalker to protect reputation and mitigate crises, while social marketing teams can identify trends, measure campaigns, and optimize strategy. Consumer insights teams can uncover unmet customer needs and build innovation programs around real market signals. Agencies can use the platform to showcase data, strengthen recommendations, and win or retain clients. By combining social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, competitor tracking, and consumer intelligence, Lumen by Talkwalker helps organizations see what others miss and act with confidence.

What is SocialOwl?

Streamline the management of your business's social media presence with our intuitive software and captivating content. Assist local businesses in tackling negative reviews and improving their online reputation. Our platform allows companies to set up social shopping carts, enabling direct sales of products or food through social media channels. Aid local enterprises in broadening their customer reach, boosting revenue, and effectively expanding subscription lists. Promote the acquisition of new and repeat customers with enticing social promotions. Emphasize the importance of social media through customized analytics reports that encompass all social networks, promotional activities, and contests. Offer businesses insightful and adaptable analytics reports to assess their performance across different platforms, promotions, and contests. SocialOwl is meticulously crafted to help you build and enhance your business's social media profiles for optimal effectiveness. Easily craft sweepstakes and giveaways specifically designed for local enterprises. Moreover, our system provides real-time alerts to businesses regarding new comments or reviews about their services online, keeping them informed and connected with their audience. This thorough strategy not only equips businesses to succeed in the competitive online arena but also fosters stronger relationships with their customers. By leveraging these tools, businesses can ensure they remain at the forefront of their industry.

Media

Media

Integrations Supported

Facebook
X (Twitter)
Audiense
Axis LMS
Cerby
Conductor
Data Virtuality
Desktop.com
Google Analytics
Gradient Works
Hootsuite
Netino
OwlyGPT
RingCentral RingCX
Tableau
Upfluence

Integrations Supported

Facebook
X (Twitter)
Google Business Profile
Instagram
LinkedIn
Yelp

API Availability

API Availability

Pricing Information

$9,600 per year
Free Trial Offered?

Pricing Information

$179 per month

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Talkwalker

Date Founded

2009

Company Location

Luxembourg

Company Website

www.talkwalker.com

Company Facts

Organization Name

SocialOwl

Date Founded

2015

Company Location

United States

Company Website

socialowl.com

Categories and Features

AI Review Management

Not specified

Brand Monitoring

Not specified

Pricing Optimization

Not specified

Reputation Management

Campaign Management
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

Review Management

Not specified

Sentiment Analysis

Not specified

Social Listening

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Engagement Tracking
Influencer Tracking

Categories and Features

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