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What is Tamoco?

Tamoco delivers a robust location-centric solution designed specifically for advertisers, brands, marketers, and agencies. By using behavioral segments, businesses can analyze both online and offline interactions tied to location information effectively. This innovative technology enables Tamoco to identify the most suitable audience or segment based on their actual behaviors in the real world. It emphasizes the analysis of audiences by examining their movement trends. By offering interest-based segments that illustrate how people navigate familiar areas, Tamoco improves the precision of targeting efforts. Its platform integrates movement data with demographic information to create intricate audience profiles that include various interests and behavioral traits. Furthermore, Tamoco provides pre-made location-focused audience segments that can be accessed through platforms such as Dv360 and AppNexus. Advertisers are able to connect with audiences precisely when they are at designated locations or points of interest. With its cutting-edge sensor technology, Tamoco offers a more profound comprehension of specific areas within these locations, allowing for tailored targeting strategies. By linking online engagement with offline actions, Tamoco aids in connecting digital advertisements to actual physical visits, fostering a more cohesive marketing strategy. This comprehensive approach not only improves the efficacy of advertising campaigns but also yields significant insights into consumer behavior trends, enhancing the overall understanding of market dynamics. Ultimately, Tamoco's solutions empower businesses to engage their target audiences more effectively by bridging the digital and physical realms.

What is Cisco Hyperlocation?

Cisco Hyperlocation delivers exceptional accuracy for indoor positioning by utilizing your existing Cisco indoor Wi-Fi infrastructure. This solution combines three significant Cisco technologies: the state-of-the-art Hyperlocation Aironet 4800 access point, the Connected Mobile Experiences (CMX) location engine, and the CMX Location SDK, which collaboratively enhance the precision and refresh rate for a range of location-dependent services such as navigation, customer engagement, and data analytics. Typically, it achieves a remarkable location accuracy of within 1 to 3 meters for connected Wi-Fi clients. Furthermore, the integration of the Cisco CMX SDK into mobile applications results in an incredibly swift refresh rate. The system features FastLocate technology, enabling frequent updates regarding the locations of connected Wi-Fi clients. Users can also utilize an intuitive click-and-drag interface that presents a detailed 360° overview of Cisco’s Enterprise Networking functionalities. This capability offers valuable insights into everyday office dynamics, empowering businesses to connect with customers by providing location-specific product information and promotions. In essence, Cisco Hyperlocation greatly improves user interaction and engagement through its cutting-edge technology, thereby transforming how businesses leverage location data for strategic benefits.