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MAPCITE

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What is Tamoco?

Tamoco delivers a robust location-centric solution designed specifically for advertisers, brands, marketers, and agencies. By using behavioral segments, businesses can analyze both online and offline interactions tied to location information effectively. This innovative technology enables Tamoco to identify the most suitable audience or segment based on their actual behaviors in the real world. It emphasizes the analysis of audiences by examining their movement trends. By offering interest-based segments that illustrate how people navigate familiar areas, Tamoco improves the precision of targeting efforts. Its platform integrates movement data with demographic information to create intricate audience profiles that include various interests and behavioral traits. Furthermore, Tamoco provides pre-made location-focused audience segments that can be accessed through platforms such as Dv360 and AppNexus. Advertisers are able to connect with audiences precisely when they are at designated locations or points of interest. With its cutting-edge sensor technology, Tamoco offers a more profound comprehension of specific areas within these locations, allowing for tailored targeting strategies. By linking online engagement with offline actions, Tamoco aids in connecting digital advertisements to actual physical visits, fostering a more cohesive marketing strategy. This comprehensive approach not only improves the efficacy of advertising campaigns but also yields significant insights into consumer behavior trends, enhancing the overall understanding of market dynamics. Ultimately, Tamoco's solutions empower businesses to engage their target audiences more effectively by bridging the digital and physical realms.

What is MAPCITE?

A significant challenge encountered in today's landscape is the effective identification and generation of usable location data. This valuable information can originate from various sources, such as within your enterprise, available on the internet, or still pending collection. Our specialty is preparing this data for practical use. We have developed tools that streamline the visualization and analysis of geographic information. Whether you're seeking solutions that blend effortlessly with your office applications or robust tools tailored for larger organizations, we offer the essential applications needed. For those facing intricate issues related to location data, we support numerous organizations in navigating and uncovering valuable insights from their datasets. Our offerings encompass everything from data transformation to the delivery of Location Data applications. When it comes to inquiries related to geographic information, Mapcite stands out as a premier resource. Furthermore, Mapcite Web is specifically tailored to empower users to visualize, engage with, and analyze location data with ease, effectively removing the conventional obstacles of cost and specialized expertise that often limit access to the full scope of location data capabilities. Ultimately, our mission is to enable users at every level to tap into the profound insights that location data can offer, fostering informed decision-making across various sectors.