Compare Tamoco vs. NewGrove

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What is Tamoco?

Tamoco delivers a robust location-centric solution designed specifically for advertisers, brands, marketers, and agencies. By using behavioral segments, businesses can analyze both online and offline interactions tied to location information effectively. This innovative technology enables Tamoco to identify the most suitable audience or segment based on their actual behaviors in the real world. It emphasizes the analysis of audiences by examining their movement trends. By offering interest-based segments that illustrate how people navigate familiar areas, Tamoco improves the precision of targeting efforts. Its platform integrates movement data with demographic information to create intricate audience profiles that include various interests and behavioral traits. Furthermore, Tamoco provides pre-made location-focused audience segments that can be accessed through platforms such as Dv360 and AppNexus. Advertisers are able to connect with audiences precisely when they are at designated locations or points of interest. With its cutting-edge sensor technology, Tamoco offers a more profound comprehension of specific areas within these locations, allowing for tailored targeting strategies. By linking online engagement with offline actions, Tamoco aids in connecting digital advertisements to actual physical visits, fostering a more cohesive marketing strategy. This comprehensive approach not only improves the efficacy of advertising campaigns but also yields significant insights into consumer behavior trends, enhancing the overall understanding of market dynamics. Ultimately, Tamoco's solutions empower businesses to engage their target audiences more effectively by bridging the digital and physical realms.

What is NewGrove?

Assess the effectiveness of your commercial properties while uncovering the factors contributing to their successes or obstacles. Determine the optimal location for your next retail outlet or promotional campaign. Create detailed customer profiles based on sales figures and demographic insights. Explore how nearby competitors, transportation options, and pedestrian traffic impact your enterprise. Make informed decisions on franchise territories and strategically position your stores to maximize revenue potential. Periscope® provides a variety of tools aimed at enhancing location strategy, competitor analysis, franchise territory selection, and improving customer profiling, targeting, acquisition, and retention tactics. Utilize your secure corporate version of Google Maps to seamlessly visualize all your locations, competitor locations, franchise territories, demographic data, and other relevant third-party information in a single, accessible format. This approach will deepen your understanding of the elements that influence your locations' effectiveness. Ultimately, this thorough evaluation will equip you with the knowledge necessary to make strategic decisions that foster growth and achieve success in your business endeavors. Additionally, staying proactive in responding to market changes will further strengthen your competitive edge.