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Orbital Insight

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What is Tamoco?

Tamoco delivers a robust location-centric solution designed specifically for advertisers, brands, marketers, and agencies. By using behavioral segments, businesses can analyze both online and offline interactions tied to location information effectively. This innovative technology enables Tamoco to identify the most suitable audience or segment based on their actual behaviors in the real world. It emphasizes the analysis of audiences by examining their movement trends. By offering interest-based segments that illustrate how people navigate familiar areas, Tamoco improves the precision of targeting efforts. Its platform integrates movement data with demographic information to create intricate audience profiles that include various interests and behavioral traits. Furthermore, Tamoco provides pre-made location-focused audience segments that can be accessed through platforms such as Dv360 and AppNexus. Advertisers are able to connect with audiences precisely when they are at designated locations or points of interest. With its cutting-edge sensor technology, Tamoco offers a more profound comprehension of specific areas within these locations, allowing for tailored targeting strategies. By linking online engagement with offline actions, Tamoco aids in connecting digital advertisements to actual physical visits, fostering a more cohesive marketing strategy. This comprehensive approach not only improves the efficacy of advertising campaigns but also yields significant insights into consumer behavior trends, enhancing the overall understanding of market dynamics. Ultimately, Tamoco's solutions empower businesses to engage their target audiences more effectively by bridging the digital and physical realms.

What is Orbital Insight?

Our platform provides users with the ability to select specific metrics from our exclusive range of premium algorithms designed for evaluation. These algorithms are carefully utilized with our selected high-quality data sources to ensure maximum accuracy, broad coverage, and timely updates. Our committed team is constantly on the lookout for new data sources, evaluating their effectiveness and negotiating agreements on your behalf, thus relieving you of any associated complexities. Besides acquiring data, Orbital undertakes the demanding process of cleaning and processing it, making both historical and real-time analyses easily accessible. To simplify the creation of areas of interest, users can access our extensive library of 3.7 million predefined polygons that depict various locations. Additionally, you have the flexibility to import areas of interest directly from existing geographic information files, further refining your analytical scope. This combination of features guarantees that you possess all the necessary tools for comprehensive analysis right at your fingertips, enabling a more informed decision-making process. Ultimately, our platform is designed to enhance your analytical capabilities and provide meaningful insights.