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Social Explorer

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What is Tamoco?

Tamoco delivers a robust location-centric solution designed specifically for advertisers, brands, marketers, and agencies. By using behavioral segments, businesses can analyze both online and offline interactions tied to location information effectively. This innovative technology enables Tamoco to identify the most suitable audience or segment based on their actual behaviors in the real world. It emphasizes the analysis of audiences by examining their movement trends. By offering interest-based segments that illustrate how people navigate familiar areas, Tamoco improves the precision of targeting efforts. Its platform integrates movement data with demographic information to create intricate audience profiles that include various interests and behavioral traits. Furthermore, Tamoco provides pre-made location-focused audience segments that can be accessed through platforms such as Dv360 and AppNexus. Advertisers are able to connect with audiences precisely when they are at designated locations or points of interest. With its cutting-edge sensor technology, Tamoco offers a more profound comprehension of specific areas within these locations, allowing for tailored targeting strategies. By linking online engagement with offline actions, Tamoco aids in connecting digital advertisements to actual physical visits, fostering a more cohesive marketing strategy. This comprehensive approach not only improves the efficacy of advertising campaigns but also yields significant insights into consumer behavior trends, enhancing the overall understanding of market dynamics. Ultimately, Tamoco's solutions empower businesses to engage their target audiences more effectively by bridging the digital and physical realms.

What is Social Explorer?

Social Explorer is a leading data intelligence platform that empowers organizations to unlock insights through advanced spatial analytics, data visualization, and AI-driven exploration. By blending user data with a rich library of over a million geocoded datasets—covering demographics, public health, crime, economics, and more—Social Explorer creates harmonized data sources ready for analysis and AI applications. Its intuitive interface enables users to instantly map and visualize trends using interactive maps, heatmaps, charts, and customizable annotations, making complex data accessible and meaningful. The platform offers powerful tools for radius and drive-time analyses, geographic area comparisons, and automated data summarization, supporting smarter strategic decisions. Its high-performance spatial database efficiently manages large geospatial datasets while ensuring seamless integration through flexible data import and export options. Social Explorer also facilitates real-time collaboration with shared projects, enabling teams to co-create maps and reports that can be published or embedded online. Users can generate tailored reports combining spatial data and visuals to communicate insights clearly and effectively. Designed for users of all skill levels, from academic researchers to urban planners and marketers, the platform democratizes spatial analytics. Trusted by leading organizations including Pearson, Walmart, Harvard, and the New York Times, Social Explorer turns raw data into actionable intelligence that drives impact. With a continuous stream of updates and an extensive support network, it’s the go-to solution for mastering spatial data and AI-powered analytics.