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What is Tapad?

Tapad has forged partnerships with a variety of brands to construct an all-encompassing global digital identity graph, enhancing their digital marketing tactics for the future. This groundbreaking Tapad Graph enables marketers to accurately identify customers or related households across multiple devices, supporting crucial functions in programmatic targeting, media analysis, attribution, and personalized marketing on a global level. Marketers can now seamlessly interact with consumers across an array of devices while gaining a more profound understanding of their touchpoints. Expand your outreach by connecting with consumers through an extensive range of digital identifiers, revealing new opportunities for engagement. By integrating additional devices into your existing datasets, you can effectively widen your reach. Customize your messaging across paid, earned, and programmatic campaigns to resonate with diverse audiences. In addition, Tapad collaborates with brands, agencies, and platforms to infuse their graph with device identifiers from various systems or data repositories, enriching it with more devices at both the household and individual levels, ultimately leading to improved marketing results. This cooperative strategy not only ensures that brands are equipped to thrive but also empowers them to adapt swiftly to the ever-changing dynamics of the digital marketing sphere. As the landscape continues to evolve, such partnerships will be crucial for maintaining a competitive edge.

What is BIGDBM?

BIGDBM stands as a prominent data provider in the United States, boasting over seven years of expertise in creating identity graphs with a strong emphasis on return on investment, privacy, and data quality. Our extensive consumer and B2B data collections are designed to significantly improve your marketing initiatives, optimize lead-generation efforts, and streamline identity verification processes. The unmatched datasets we offer deliver critical insights into consumer behavior, encompassing essential contact details such as emails, phone numbers, addresses, and device identifiers, along with lifestyle traits, affinity attributes, buyer intent, and online behavior. In addition, our B2B data resources include detailed and updated contact information for over 30 million US businesses and more than 125 million employees, empowering you to effectively cultivate your sales pipeline and drive growth. By leveraging our data, you can better understand your target audience and refine your strategic approach to market engagement.

Media

Media

Integrations Supported

Centro Basis
DV Publisher Suite
Flashtalking
FreeWheel Beeswax
Innovid
MSIGHTS
Noko
OpenX
Resonate
Sizmek Ad Suite
Treasure Data
Twine

Integrations Supported

Alation
Amazon S3
Bright Data
Narrative
SAP Customer Data Cloud

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$0.04 to $0.07 per match
10% to 25 % Volume-Based Discounts Above 10k Matches.

100k+ Matches = Custom Price with 30%+ Discounts
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Chromebook

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Tapad

Date Founded

2010

Company Location

United States

Company Website

www.tapad.com

Company Facts

Organization Name

BIGDBM

Date Founded

2016

Company Location

United States

Company Website

www.bigdbm.com

Categories and Features

Identity Resolution

Not specified

Categories and Features

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data

Buyer Intent

B2B Lead Generation
Intent Data

Consumer Data

Not specified

Data Enrichment

Not specified

Identity Resolution

Not specified

Sales Intelligence

Data Cleaning
Data Enrichment
Data Verification
Email Integration
List Building

Web Dataset Providers

Not specified

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