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What is Tapad?

Tapad has forged partnerships with a variety of brands to construct an all-encompassing global digital identity graph, enhancing their digital marketing tactics for the future. This groundbreaking Tapad Graph enables marketers to accurately identify customers or related households across multiple devices, supporting crucial functions in programmatic targeting, media analysis, attribution, and personalized marketing on a global level. Marketers can now seamlessly interact with consumers across an array of devices while gaining a more profound understanding of their touchpoints. Expand your outreach by connecting with consumers through an extensive range of digital identifiers, revealing new opportunities for engagement. By integrating additional devices into your existing datasets, you can effectively widen your reach. Customize your messaging across paid, earned, and programmatic campaigns to resonate with diverse audiences. In addition, Tapad collaborates with brands, agencies, and platforms to infuse their graph with device identifiers from various systems or data repositories, enriching it with more devices at both the household and individual levels, ultimately leading to improved marketing results. This cooperative strategy not only ensures that brands are equipped to thrive but also empowers them to adapt swiftly to the ever-changing dynamics of the digital marketing sphere. As the landscape continues to evolve, such partnerships will be crucial for maintaining a competitive edge.

What is Infinite Audience?

Infinite Audience focuses on identity resolution, the enhancement of customer data, and the exploration of new audience segments. The company connects scattered first-party data—such as names, addresses, email addresses, and phone numbers—into unified and cleaned consumer identities. By enriching these linked records with a variety of demographic, household, behavioral, and other relevant attributes, businesses can obtain a more nuanced understanding of their customer base and pinpoint potential new audience segments. Users have the option to either use the web-based platform or engage with an AI assistant via MCP to delve into graph data, match and improve records, build and assess audience segments, and prepare these segments for activation. Furthermore, developers can take advantage of integration options that include a REST API, SDKs for both JavaScript/TypeScript and Python, along with A2A capabilities for smooth connectivity and functionality. This all-encompassing strategy fosters improved marketing tactics and enhances audience interaction, ultimately leading to greater business success.

Media

Media

Integrations Supported

Centro Basis
DV Publisher Suite
Flashtalking
FreeWheel Beeswax
Innovid
MSIGHTS
Noko
OpenX
Resonate
Sizmek Ad Suite
Treasure Data
Twine

Integrations Supported

Agent2Agent (A2A)
Google Cloud BigQuery
HubSpot CRM
Klaviyo
Model Context Protocol (MCP)
Shopify
Zapier

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Usage-based charges are tied to matched identities and the selected enrichment and data volume. Unmatched input records are not billed; annual identity licenses include 12 monthly refreshes.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Tapad

Date Founded

2010

Company Location

United States

Company Website

www.tapad.com

Company Facts

Organization Name

NO FAIT LLC dba Infinite Audience

Date Founded

2026

Company Location

United States

Company Website

infiniteaudience.ai

Categories and Features

Identity Resolution

Not specified

Categories and Features

Data Enrichment

Not specified

Identity Resolution

Not specified

Popular Alternatives

Popular Alternatives

No Alternatives
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