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What is Tapad?

Tapad has forged partnerships with a variety of brands to construct an all-encompassing global digital identity graph, enhancing their digital marketing tactics for the future. This groundbreaking Tapad Graph enables marketers to accurately identify customers or related households across multiple devices, supporting crucial functions in programmatic targeting, media analysis, attribution, and personalized marketing on a global level. Marketers can now seamlessly interact with consumers across an array of devices while gaining a more profound understanding of their touchpoints. Expand your outreach by connecting with consumers through an extensive range of digital identifiers, revealing new opportunities for engagement. By integrating additional devices into your existing datasets, you can effectively widen your reach. Customize your messaging across paid, earned, and programmatic campaigns to resonate with diverse audiences. In addition, Tapad collaborates with brands, agencies, and platforms to infuse their graph with device identifiers from various systems or data repositories, enriching it with more devices at both the household and individual levels, ultimately leading to improved marketing results. This cooperative strategy not only ensures that brands are equipped to thrive but also empowers them to adapt swiftly to the ever-changing dynamics of the digital marketing sphere. As the landscape continues to evolve, such partnerships will be crucial for maintaining a competitive edge.

What is Intent IQ?

As a pioneer in the field of identity resolution, Intent IQ enables its collaborators to accurately identify clients and prospective customers who interact with their websites, apps, and physical venues, whether these engagements take place online or in-person. Their solutions prioritize privacy and are powered by the unique Identity Device Graph, which provides both reliable accuracy and scalable probabilistic insights in real-time across various settings, including those that do not utilize cookies or mobile advertising identifiers (MAIDs), as well as connected TV (CTV) environments. The benefits of Intent IQ's technology are advantageous across multiple industries, including media, retail, and finance. By creating the leading technology in identity resolution, Intent IQ effectively addresses significant challenges arising from the reduction of IDFA and third-party cookies, keeping their partners ahead in identity verification practices. This cutting-edge methodology not only boosts customer engagement but also creates a more integrated experience across multiple platforms, ultimately driving better outcomes for businesses. Furthermore, Intent IQ's commitment to innovation positions them as a vital resource for organizations seeking to navigate the evolving landscape of digital identity.

Media

Media

Integrations Supported

Centro Basis
DV Publisher Suite
Flashtalking
FreeWheel Beeswax
Innovid
MSIGHTS
Noko
OpenX
Resonate
Sizmek Ad Suite
Treasure Data
Twine

Integrations Supported

Centro Basis
DV Publisher Suite
Flashtalking
FreeWheel Beeswax
Innovid
MSIGHTS
Noko
OpenX
Resonate
Sizmek Ad Suite
Treasure Data
Twine

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tapad

Date Founded

2010

Company Location

United States

Company Website

www.tapad.com

Company Facts

Organization Name

Intent IQ

Date Founded

2009

Company Location

United States

Company Website

www.intentiq.com

Categories and Features

Categories and Features

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