Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • Hightouch Reviews & Ratings
    456 Ratings
    Company Website
  • Iris Identity Protection Reviews & Ratings
    3 Ratings
    Company Website
  • D&B Connect Reviews & Ratings
    189 Ratings
    Company Website
  • Epicor Kinetic Reviews & Ratings
    512 Ratings
    Company Website
  • Papirfly Reviews & Ratings
    160 Ratings
    Company Website
  • ManageEngine EventLog Analyzer Reviews & Ratings
    208 Ratings
    Company Website
  • DataHub Reviews & Ratings
    10 Ratings
    Company Website
  • 10Duke Enterprise Reviews & Ratings
    8 Ratings
    Company Website
  • RegDesk Reviews & Ratings
    19 Ratings
    Company Website
  • AmpiFire Reviews & Ratings
    53 Ratings
    Company Website

What is Tapad?

Tapad has forged partnerships with a variety of brands to construct an all-encompassing global digital identity graph, enhancing their digital marketing tactics for the future. This groundbreaking Tapad Graph enables marketers to accurately identify customers or related households across multiple devices, supporting crucial functions in programmatic targeting, media analysis, attribution, and personalized marketing on a global level. Marketers can now seamlessly interact with consumers across an array of devices while gaining a more profound understanding of their touchpoints. Expand your outreach by connecting with consumers through an extensive range of digital identifiers, revealing new opportunities for engagement. By integrating additional devices into your existing datasets, you can effectively widen your reach. Customize your messaging across paid, earned, and programmatic campaigns to resonate with diverse audiences. In addition, Tapad collaborates with brands, agencies, and platforms to infuse their graph with device identifiers from various systems or data repositories, enriching it with more devices at both the household and individual levels, ultimately leading to improved marketing results. This cooperative strategy not only ensures that brands are equipped to thrive but also empowers them to adapt swiftly to the ever-changing dynamics of the digital marketing sphere. As the landscape continues to evolve, such partnerships will be crucial for maintaining a competitive edge.

What is LayerFive?

LayerFive is at the forefront of AI innovation with its patent-pending technology designed to pinpoint consumer identities from a multitude of enterprise data sources, encompassing both online platforms like websites and mobile apps, as well as offline resources such as CRM systems, loyalty programs, and order management systems, which collectively form a unified consumer profile. This robust platform significantly boosts marketing return on investment by over twofold through its advanced omni-channel attribution and consumer journey analytics, essential components of the 360 Marketing Analytics suite. In addition, LayerFive supports companies in complying with stringent data privacy regulations such as GDPR and CCPA by allowing consumers to access and manage their profiles directly, leading to considerable cost reductions and a decreased likelihood of regulatory violations. The technology employs both deterministic and novel probabilistic techniques to integrate consumer data across all enterprise sources effortlessly. LayerFive’s proprietary first-party tagging system also ensures high-quality data capture from enterprise websites while maintaining data integrity in the face of declining third-party cookies, which enables businesses to extract meaningful insights from their data holdings. This comprehensive strategy not only enhances marketing efficacy but also builds consumer trust by emphasizing the importance of privacy and data protection, establishing a brand reputation that values customer relationships. Moreover, LayerFive's commitment to transparency in data usage sets a new standard for ethical marketing practices in today’s digital landscape.

Media

Media

Integrations Supported

Centro Basis
DV Publisher Suite
Flashtalking
FreeWheel Beeswax
Innovid
MSIGHTS
Magento
Noko
OpenX
Resonate
Shopify
Sizmek Ad Suite
Treasure Data
Twine

Integrations Supported

Centro Basis
DV Publisher Suite
Flashtalking
FreeWheel Beeswax
Innovid
MSIGHTS
Magento
Noko
OpenX
Resonate
Shopify
Sizmek Ad Suite
Treasure Data
Twine

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$499 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tapad

Date Founded

2010

Company Location

United States

Company Website

www.tapad.com

Company Facts

Organization Name

LayerFive

Date Founded

2019

Company Location

United States

Company Website

www.layerfive.com

Categories and Features

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Popular Alternatives

Popular Alternatives

MarketingConnect Reviews & Ratings

MarketingConnect

Experian Marketing Services