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What is Tapad?

Tapad has forged partnerships with a variety of brands to construct an all-encompassing global digital identity graph, enhancing their digital marketing tactics for the future. This groundbreaking Tapad Graph enables marketers to accurately identify customers or related households across multiple devices, supporting crucial functions in programmatic targeting, media analysis, attribution, and personalized marketing on a global level. Marketers can now seamlessly interact with consumers across an array of devices while gaining a more profound understanding of their touchpoints. Expand your outreach by connecting with consumers through an extensive range of digital identifiers, revealing new opportunities for engagement. By integrating additional devices into your existing datasets, you can effectively widen your reach. Customize your messaging across paid, earned, and programmatic campaigns to resonate with diverse audiences. In addition, Tapad collaborates with brands, agencies, and platforms to infuse their graph with device identifiers from various systems or data repositories, enriching it with more devices at both the household and individual levels, ultimately leading to improved marketing results. This cooperative strategy not only ensures that brands are equipped to thrive but also empowers them to adapt swiftly to the ever-changing dynamics of the digital marketing sphere. As the landscape continues to evolve, such partnerships will be crucial for maintaining a competitive edge.

What is Oracle BlueKai?

Consolidate and activate your data to effectively initiate campaigns across a variety of digital advertising platforms. Utilize this data to create personalized and relevant advertisements that engage and convert your target audiences. Improve your spending efficiency in programmatic advertising on both the open web and social media avenues. While planning your campaigns, explore opportunities to identify new audiences or expand your target demographic to enhance overall campaign performance. Make use of Oracle ID Graph to merge third-party data from multiple marketing channels and devices, which will help extend your audience reach significantly. Reduce inefficiencies and enhance the purchasing journey by utilizing audience suppression reports to exclude those who have recently converted from your campaigns. Additionally, delivery reports provide insights into campaign performance, allowing you to identify potential problems and ensure that your ads reach the intended user profiles effectively. By closely monitoring these metrics and adjusting your strategies accordingly, you can drive more successful advertising outcomes and achieve your marketing objectives with greater precision. Continuous evaluation and adaptation will ultimately foster long-term success in your advertising efforts.

Media

Media

Integrations Supported

BlueConic
Centro Basis
Contentsquare
Criteo Commerce Growth
DV Publisher Suite
Flashtalking
FreeWheel Beeswax
MSIGHTS
Noko
OpenX
Oracle Digital Assistant
Oracle Marketing
Oracle Subscription Management
Oracle Unity Customer Data Platform
Resonate
Skypoint AI Platform
Treasure Data
Twine

Integrations Supported

BlueConic
Centro Basis
Contentsquare
Criteo Commerce Growth
DV Publisher Suite
Flashtalking
FreeWheel Beeswax
MSIGHTS
Noko
OpenX
Oracle Digital Assistant
Oracle Marketing
Oracle Subscription Management
Oracle Unity Customer Data Platform
Resonate
Skypoint AI Platform
Treasure Data
Twine

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tapad

Date Founded

2010

Company Location

United States

Company Website

www.tapad.com

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/marketing/data-management-platform/

Categories and Features

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

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