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What is Tapad?

Tapad has forged partnerships with a variety of brands to construct an all-encompassing global digital identity graph, enhancing their digital marketing tactics for the future. This groundbreaking Tapad Graph enables marketers to accurately identify customers or related households across multiple devices, supporting crucial functions in programmatic targeting, media analysis, attribution, and personalized marketing on a global level. Marketers can now seamlessly interact with consumers across an array of devices while gaining a more profound understanding of their touchpoints. Expand your outreach by connecting with consumers through an extensive range of digital identifiers, revealing new opportunities for engagement. By integrating additional devices into your existing datasets, you can effectively widen your reach. Customize your messaging across paid, earned, and programmatic campaigns to resonate with diverse audiences. In addition, Tapad collaborates with brands, agencies, and platforms to infuse their graph with device identifiers from various systems or data repositories, enriching it with more devices at both the household and individual levels, ultimately leading to improved marketing results. This cooperative strategy not only ensures that brands are equipped to thrive but also empowers them to adapt swiftly to the ever-changing dynamics of the digital marketing sphere. As the landscape continues to evolve, such partnerships will be crucial for maintaining a competitive edge.

What is QuickSet Cloud Device Knowledge Graph?

A global device knowledge graph provides structured and detailed insights into electronic devices, outlining their features, functionalities, and the relationships between them. Each household device carries a variety of attributes, such as its brand, model number, manufacturer details, available features and services, both hardware and software characteristics, compatible devices, geographical information, and much more. This extensive repository of knowledge on nearly every audiovisual gadget worldwide is maintained within QuickSet’s device knowledge graph. Utilizing this graph, QuickSet is able to deliver a broad range of features for each device, going beyond simple control options. Moreover, the knowledge graph adds crucial context to user commands and actions, enabling the real-time detection of nearby devices. The algorithms that QuickSet employs rely on the knowledge graph, which includes devices with various control options, communication methods, and protocols, thereby ensuring smooth interactions between devices. Ultimately, this interconnected framework significantly enhances the user experience by streamlining device management, making it not only easier but also more effective. Additionally, users benefit from the seamless integration of multiple devices, allowing for a more cohesive smart home environment.

Media

Media

Integrations Supported

Centro Basis
DV Publisher Suite
Flashtalking
FreeWheel Beeswax
Innovid
MSIGHTS
Noko
OpenX
Resonate
Sizmek Ad Suite
Treasure Data
Twine

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Tapad

Date Founded

2010

Company Location

United States

Company Website

www.tapad.com

Company Facts

Organization Name

QuickSet Cloud

Company Location

United States

Company Website

quicksetcloud.com/device-knowledge-graph/

Categories and Features

Identity Resolution

Not specified

Categories and Features

Device Fingerprinting

Not specified

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