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What is Tapper?

Tapper is an innovative platform that utilizes advanced artificial intelligence to protect your digital marketing initiatives from invalid traffic and advertisement fraud. Our state-of-the-art algorithms conduct real-time analysis of each click on your Google and Meta Ads, effectively differentiating between genuine users and deceptive sources like bots or click farms. Remarkably, in less than three seconds, Tapper can automatically add identified fraudulent IP addresses to your Google Ads exclusion list, ensuring that harmful traffic is blocked while still allowing authentic customers to engage. Moreover, our platform captures session recordings for each click, giving you valuable insights into how both visitors and bots interact with your site. By significantly reducing waste in your advertising efforts, Tapper converts lost ad spending into revenue growth, thus optimizing your marketing budget's effectiveness. Operating with zero latency, our system monitors every click on your paid ads and employs machine learning techniques to categorize interactions as invalid, suspicious, or legitimate. Additionally, Tapper presents all click data as first-party data, empowering you to extract accurate campaign insights and achieve reliable outcomes. This all-encompassing strategy not only bolsters the integrity of your advertising campaigns but also paves the way for sustained growth and long-term success for your business. By using Tapper, you can rest assured that your marketing efforts are safeguarded against the myriad of challenges posed by digital fraud.

What is Ad Lightning?

Ad Lightning was founded with a distinct mission: to improve the advertising technology sector while being a trustworthy partner for our clients. We take this commitment very seriously. Our cutting-edge technology delivers proactive defense against harmful advertisements, conducts real-time website assessments, and provides essential insights into advertising networks, enabling publishers and exchanges to take control of their programmatic advertising strategies. Utilizing our patented site scanning technology, we generate synthetic audiences that mimic human behavior, which helps us collect vital information on ad quality and trace the sources of problematic ads. Our ad-blocking solution seamlessly fits into your existing advertising framework, overseeing every impression and effectively reducing risks from an array of potential threats. Our extensive blocklist tackles malware and other challenges that could jeopardize customer experience, result in data breaches, or conflict with your established standards. We protect all of your inventory with minimal impact on performance while ensuring a real-time update system that quickly detects and addresses new threats, thereby fostering a more secure advertising environment for every user. Furthermore, our dedication to continuous improvement ensures that we remain at the forefront of ad tech innovations, constantly adapting to the evolving landscape of digital advertising.

Media

Media

Integrations Supported

Facebook Ads
Google Ads
Google Cloud Platform
Google Display & Video 360
Instagram
Meta Ads
Snapchat
TikTok
YouTube

Integrations Supported

Facebook Ads
Google Ads
Google Cloud Platform
Google Display & Video 360
Instagram
Meta Ads
Snapchat
TikTok
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

$159.99 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tapper

Date Founded

2023

Company Location

United States

Company Website

www.tapper.ai/

Company Facts

Organization Name

Ad Lightning

Company Location

United States

Company Website

www.adlightning.com/product

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

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