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What is Tapper?

Tapper is an innovative platform that utilizes advanced artificial intelligence to protect your digital marketing initiatives from invalid traffic and advertisement fraud. Our state-of-the-art algorithms conduct real-time analysis of each click on your Google and Meta Ads, effectively differentiating between genuine users and deceptive sources like bots or click farms. Remarkably, in less than three seconds, Tapper can automatically add identified fraudulent IP addresses to your Google Ads exclusion list, ensuring that harmful traffic is blocked while still allowing authentic customers to engage. Moreover, our platform captures session recordings for each click, giving you valuable insights into how both visitors and bots interact with your site. By significantly reducing waste in your advertising efforts, Tapper converts lost ad spending into revenue growth, thus optimizing your marketing budget's effectiveness. Operating with zero latency, our system monitors every click on your paid ads and employs machine learning techniques to categorize interactions as invalid, suspicious, or legitimate. Additionally, Tapper presents all click data as first-party data, empowering you to extract accurate campaign insights and achieve reliable outcomes. This all-encompassing strategy not only bolsters the integrity of your advertising campaigns but also paves the way for sustained growth and long-term success for your business. By using Tapper, you can rest assured that your marketing efforts are safeguarded against the myriad of challenges posed by digital fraud.

What is ClearTrust?

ClearTrust operates as a dedicated platform focused on safeguarding the integrity of digital advertising traffic and identifying ad fraud for a diverse group of stakeholders, including advertisers, agencies, publishers, ad networks, and ad-tech professionals. The platform employs its Traffic Quality Index (TQI) to evaluate sessions through more than 150 unique filters that scrutinize a range of factors such as IP addresses, user agents, behaviors, devices, and network traits. This robust scoring mechanism, complemented by detailed analytical reports, empowers teams to identify bots, dubious clicks, invalid impressions, and various forms of potentially subpar activities across numerous campaigns and traffic sources. Users can tailor their scoring parameters and filters to investigate anomalies and utilize insights for making strategic decisions related to traffic management and budget distribution. Furthermore, ClearTrust supports both pre-bid and post-bid verification processes, offering a variety of implementation options like API, JavaScript, and tracking-link techniques. Designed to protect paid media and inventory across multiple platforms—including web, in-app, video, and connected TV—ClearTrust ensures comprehensive coverage against fraud and inefficiencies in digital advertising. This all-encompassing strategy not only helps users uphold the integrity of their advertising investments but also enhances overall campaign performance significantly. Moreover, by continuously adapting to evolving challenges in the digital landscape, ClearTrust positions itself as a crucial ally for stakeholders seeking to optimize their advertising efforts.

Media

Media

Integrations Supported

Facebook Ads
Google Ads
Google Cloud Platform
Google Display & Video 360
Instagram
Meta Ads
Snapchat
TikTok
YouTube

Integrations Supported

API Availability

Has API

API Availability

Has API

Pricing Information

$159.99 per month
Free Version

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Tapper

Date Founded

2023

Company Location

United States

Company Website

www.tapper.ai/

Company Facts

Organization Name

ClearTrust

Date Founded

2020

Company Location

India

Company Website

www.cleartrust.cc

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Ad Fraud Detection

Not specified

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