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What is Tapper?

Tapper is an innovative platform that utilizes advanced artificial intelligence to protect your digital marketing initiatives from invalid traffic and advertisement fraud. Our state-of-the-art algorithms conduct real-time analysis of each click on your Google and Meta Ads, effectively differentiating between genuine users and deceptive sources like bots or click farms. Remarkably, in less than three seconds, Tapper can automatically add identified fraudulent IP addresses to your Google Ads exclusion list, ensuring that harmful traffic is blocked while still allowing authentic customers to engage. Moreover, our platform captures session recordings for each click, giving you valuable insights into how both visitors and bots interact with your site. By significantly reducing waste in your advertising efforts, Tapper converts lost ad spending into revenue growth, thus optimizing your marketing budget's effectiveness. Operating with zero latency, our system monitors every click on your paid ads and employs machine learning techniques to categorize interactions as invalid, suspicious, or legitimate. Additionally, Tapper presents all click data as first-party data, empowering you to extract accurate campaign insights and achieve reliable outcomes. This all-encompassing strategy not only bolsters the integrity of your advertising campaigns but also paves the way for sustained growth and long-term success for your business. By using Tapper, you can rest assured that your marketing efforts are safeguarded against the myriad of challenges posed by digital fraud.

What is ClickTrust?

ClickTrust is an all-encompassing platform dedicated to delivering high-quality advertising traffic while protecting advertisers, marketing teams, and agencies from fraudulent activities in their paid media campaigns. It thoroughly scrutinizes various elements such as web visits, ad impressions, app installations, affiliate clicks, and conversion events to detect any potential fraudulent actions, employing a range of methods including behavioral analysis, device fingerprinting, browser fingerprinting, IP intelligence, and established guidelines. Users benefit from a centralized dashboard that provides access to risk assessments, in-depth investigations of campaigns and events, session recordings, heatmaps, and the option to download detailed evidence reports for further analysis. The platform is designed for easy implementation through web tags or creative scanning and offers integration capabilities with iOS, Android, and Flutter SDKs, in addition to mobile measurement and affiliate attribution features. Moreover, ClickTrust provides tailored blocklists and fraud exclusion strategies that cater to particular advertising channels, app event streams, and affiliate postbacks. Its utility is demonstrated across a variety of documented scenarios, including paid search, display advertising, programmatic campaigns, mobile app acquisition strategies, affiliate marketing initiatives, and assessments of lead-generation traffic, showcasing its adaptability within the advertising sector. In doing so, ClickTrust not only enhances the security of digital advertising efforts but also equips users with essential tools to effectively navigate the intricate challenges presented by the digital marketing landscape.

Media

Media

No images available

Integrations Supported

Google Ads
Meta Ads
Facebook Ads
Google Cloud Platform
Google Display & Video 360
Instagram
Snapchat
TikTok
YouTube

Integrations Supported

Google Ads
Meta Ads
Google Ad Manager
Google Tag Manager

API Availability

Has API

API Availability

Has API

Pricing Information

$159.99 per month
Free Version

Pricing Information

Pricing is built by a ClickTrust partner around the selected protection layers and usage volumes. Customers can start with one layer and add others as their media plan grows.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

Tapper

Date Founded

2023

Company Location

United States

Company Website

www.tapper.ai/

Company Facts

Organization Name

ClearTrust

Date Founded

2020

Company Location

India

Company Website

clicktrust.cc/

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

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