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What is Tapper?

Tapper is an innovative platform that utilizes advanced artificial intelligence to protect your digital marketing initiatives from invalid traffic and advertisement fraud. Our state-of-the-art algorithms conduct real-time analysis of each click on your Google and Meta Ads, effectively differentiating between genuine users and deceptive sources like bots or click farms. Remarkably, in less than three seconds, Tapper can automatically add identified fraudulent IP addresses to your Google Ads exclusion list, ensuring that harmful traffic is blocked while still allowing authentic customers to engage. Moreover, our platform captures session recordings for each click, giving you valuable insights into how both visitors and bots interact with your site. By significantly reducing waste in your advertising efforts, Tapper converts lost ad spending into revenue growth, thus optimizing your marketing budget's effectiveness. Operating with zero latency, our system monitors every click on your paid ads and employs machine learning techniques to categorize interactions as invalid, suspicious, or legitimate. Additionally, Tapper presents all click data as first-party data, empowering you to extract accurate campaign insights and achieve reliable outcomes. This all-encompassing strategy not only bolsters the integrity of your advertising campaigns but also paves the way for sustained growth and long-term success for your business. By using Tapper, you can rest assured that your marketing efforts are safeguarded against the myriad of challenges posed by digital fraud.

What is FraudScore?

FraudScore is a comprehensive anti-fraud solution crafted by a diverse team of data scientists, digital marketers, and ad fraud specialists. Since its inception in 2016, it has gained the trust of numerous leaders in the industry. The platform is designed to safeguard both desktop and mobile traffic, effectively combating various types of ad fraud. Employing a unique "fraud score" system, FraudScore evaluates the likelihood of fraud for each install, conversion, traffic source, and offer by assigning them a specific score. This system not only assesses the severity of potential fraud but also provides insights into various fraud patterns. Consequently, clients can establish robust cases against fraudulent activities, articulate their stance regarding each specific incident, and engage in informed negotiations. Furthermore, FraudScore serves as an all-encompassing platform that identifies ad fraud at every phase of the advertising funnel, ranging from pre-bid requests to the analysis of impressions, clicks, and ultimately scoring installs and conversions. This holistic approach ensures that clients receive thorough protection and can effectively manage their advertising investments.

Media

Media

Integrations Supported

Facebook Ads
Google Ads
Google Cloud Platform
Google Display & Video 360
Instagram
Meta Ads
Snapchat
TikTok
YouTube

Integrations Supported

FlashClick

API Availability

Has API

API Availability

Has API

Pricing Information

$159.99 per month
Free Version

Pricing Information

$290 per month
Different rates for Clicks, Installs and Conversions.
Personal rates for mobile developers.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Tapper

Date Founded

2023

Company Location

United States

Company Website

www.tapper.ai/

Company Facts

Organization Name

FraudScore

Date Founded

2016

Company Location

Spain

Company Website

www.fraudscore.ai

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking

Fraud Detection

Check Fraud Monitoring
Custom Fraud Parameters
For Banking
For Crypto
For eCommerce

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