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What is Tapper?

Tapper is an innovative platform that utilizes advanced artificial intelligence to protect your digital marketing initiatives from invalid traffic and advertisement fraud. Our state-of-the-art algorithms conduct real-time analysis of each click on your Google and Meta Ads, effectively differentiating between genuine users and deceptive sources like bots or click farms. Remarkably, in less than three seconds, Tapper can automatically add identified fraudulent IP addresses to your Google Ads exclusion list, ensuring that harmful traffic is blocked while still allowing authentic customers to engage. Moreover, our platform captures session recordings for each click, giving you valuable insights into how both visitors and bots interact with your site. By significantly reducing waste in your advertising efforts, Tapper converts lost ad spending into revenue growth, thus optimizing your marketing budget's effectiveness. Operating with zero latency, our system monitors every click on your paid ads and employs machine learning techniques to categorize interactions as invalid, suspicious, or legitimate. Additionally, Tapper presents all click data as first-party data, empowering you to extract accurate campaign insights and achieve reliable outcomes. This all-encompassing strategy not only bolsters the integrity of your advertising campaigns but also paves the way for sustained growth and long-term success for your business. By using Tapper, you can rest assured that your marketing efforts are safeguarded against the myriad of challenges posed by digital fraud.

What is ScroogeFrog?

The ScroogeFrogâ„¢ service has been specially designed to tackle the issue of click fraud, guaranteeing that advertisers receive real traffic for their expenditures. By blocking ad impressions from deceptive sources and eliminating sites that produce inappropriate traffic, ScroogeFrog plays a critical role in maximizing your advertising budget. It employs more than 20 different user attributes to effectively recognize individuals, preserving this identification even if a user changes their IP address, browser, or clears their cookies. Furthermore, ScroogeFrogâ„¢ monitors user engagement on the site after a click by assessing unique devices through evercookies, which serve as digital identifiers. As a result, advertisers can focus their spending on authentic clicks and impressions, ensuring that their ads are seen only by legitimate users instead of competitors or bots that aim to squander resources. This proactive strategy greatly reduces advertising expenses by lessening the risk of fraudulent clicks and unwanted traffic. In the end, ScroogeFrogâ„¢ not only safeguards your advertising investments but also significantly boosts the effectiveness of your overall marketing efforts, leading to improved returns. This leads to a more transparent and reliable advertising environment for all stakeholders involved.

Media

Media

Integrations Supported

Facebook Ads
Google Ads
Google Cloud Platform
Google Display & Video 360
Instagram
Meta Ads
Snapchat
TikTok
YouTube

Integrations Supported

API Availability

Has API

API Availability

Has API

Pricing Information

$159.99 per month
Free Version

Pricing Information

€0.0025 per visitor

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Tapper

Date Founded

2023

Company Location

United States

Company Website

www.tapper.ai/

Company Facts

Organization Name

ScroogeFrog

Company Location

Estonia

Company Website

scroogefrog.com

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Click Fraud

Activity Monitoring
Keyword Tracking

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