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What is Informa TechTarget Priority Engine?
Priority Engine™ amplifies sales and marketing strategies by providing instant access to authentic buyers within key accounts. Explore how Priority Engine can strengthen your efforts and enhance your overall initiatives. Speed up your deal closures with Priority Engine Email Alerts, delivering critical updates on the most engaged accounts in your vicinity straight to your inbox. In addition, harness the power of Inbound Converter to turn your website visitors into actionable leads. This component of Priority Engine automatically identifies in-market accounts that are browsing your site, gathers contacts from the active buying team, and enriches them with valuable insights regarding their purchase intentions, thereby streamlining your closing process. By employing these innovative tools, businesses can substantially increase their conversion rates and elevate their sales outcomes, ultimately leading to a more robust market presence. Embracing such technology not only improves efficiency but also fosters a more strategic approach to customer engagement.
What is B2B.IQ?
B2B.IQ, developed by B2B Media Group, is a specialized account engagement platform that equips marketing and revenue teams with comprehensive data, metrics on account interactions, and buyer signals to enhance their lead generation and display campaigns. This innovative solution offers access to a massive global database of over 100 million verified B2B decision-makers, enriched with first-party firmographic information, intent data, and more than 112 million behavioral signals generated monthly from various accounts. Users can monitor their campaign performance, derive insights about accounts, and detect buying signals through an intuitive and customizable dashboard, with the option of receiving continuous updates from a dedicated campaign manager. The platform features an AI-powered priority index that assesses accounts based on their engagement levels and interest in specific topics, thereby pinpointing high-priority accounts for targeted sales outreach. Furthermore, B2B.IQ delivers detailed account intelligence, highlighting installed technologies, pertinent intent topics, and engagement levels to deepen understanding of each account’s unique needs and behaviors. This robust offering not only empowers teams to make data-driven decisions but also optimizes their marketing strategies, ultimately leading to improved outcomes and increased efficiency in their outreach efforts. In a competitive landscape, such tools are essential for businesses aiming to stay ahead and effectively engage with their target audiences.
Integrations Supported
Eloqua
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
HubSpot Sales Hub
Marketo
Octane11
Salesforce
Salesforce Marketing Cloud Account Engagement
Integrations Supported
Eloqua
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
HubSpot Sales Hub
Marketo
Octane11
Salesforce
Salesforce Marketing Cloud Account Engagement
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Informa TechTarget
Date Founded
1999
Company Location
United States
Company Website
www.techtarget.com/products/priority-engine/
Company Facts
Organization Name
B2B Media Group
Date Founded
2011
Company Location
United Kingdom
Company Website
www.b2bmg.com/en/b2biqplatform
Categories and Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
B2B Data
B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
Inside Sales
Auto-Dialing
Call List Management
Call Recording
Campaign Management
Dashboard
Data Management
Lead Capture
Lead Distribution
Lead Scoring
Performance Management
Sales Intelligence
CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting
Categories and Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification